Pure Leaf Tea Gets Brand Refresh by PB Creative

Pure Leaf has relaunched its premium teas in the UK and Netherlands, with a global brand and packaging redesign by London agency PB Creative. As well as shifting Pure Leaf from plastic jars to a more sustainable carton format, the design consultancy has also reverted to a black colour scheme across all of the brand’s […]
[READ MORE]

Ragged Edge Rebrands Qbic Hotels

Branding agency Ragged Edge has created the new look for Qbic, a budget hotel chain that currently has sites in both London and Amsterdam. The refreshed visual identity is said to have been inspired by the hotel’s physical layout, while its tone of voice is claimed to celebrate guests’ “quirks and eccentricities”, and where “weird […]
[READ MORE]

& SMITH Brands New Tea Startup, ‘OFFBLAK’

OFFBLAK, a new direct-to-consumer tea brand has launched in the UK, with branding by London-based agency & SMITH. Targeted at the health-conscious Gen Z and Millennial market, which & SMITH has named ‘Generation T’, the identity adopts a “playful” look that it is further claimed moves away from existing category design codes. Working on the […]
[READ MORE]

B&B studio Creates Logo and Branding for Snack Bar ‘POP’

Peanut-based snack food POP has launched in the UK this month with new brand creation by B&B studio. Available exclusively in Whole Foods before rolling out more widely across the UK, the snack bars come in three flavours, namely, Peanut Butter and Dark Chocolate; Raisin and Dark Chocolate; and Coconut. The designers at B&B studio […]
[READ MORE]

Straight Forward Design Brands ‘Happiness’ Start-Up, Haptivate

London-based branding agency Straight Forward Design has created the new identity and business strategy for ‘happiness’ training start-up, Haptivate. The latter’s co-founders, Rosa Connor and James Pacey, claim to have spotted a gap in the market for a more science-based mental-wellness format, and have therefore devised a system of workshops “to help people explore inner […]
[READ MORE]

Communication Agency ‘bro’ Rebranded by Greenspace

One of Scandinavia’s biggest communications consultancies bro, whose clients are said to range from global businesses to NGOs, has unveiled a complete re-brand with a new name, strategy, brand identity and website by London based creative agency Greenspace. The re-brand it is claimed will mark the start of a new era for bro, who recently […]
[READ MORE]

Mr Kipling Gets Redesigned by Robot Food

Leeds-based branding agency Robot Food has tweaked the logo and packaging for cake manufacturer, Mr Kipling. Although a household name in the UK as a result of its famous “exceedingly good cakes” television adverts, Mr Kipling is relatively unknown internationally. “It was clear there was a great opportunity in both the US and Australia for […]
[READ MORE]