Robot Food Brands New Frozen Food Entrant – ‘Gourmade’

Leeds-based branding agency Robot Food has created the new positioning, identity and packaging design for Gourmade – a new ‘frozen from fresh’ ready meal brand that its founders Jo and Glenn Devenish claim will “take frozen foods into the 21st century”. So far, the range offers seven main meals, five sides and three desserts. Main meals include […]
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Natural Blender Gets New Name and Look by Ragged Edge

Integrated branding agency Ragged Edge has created a new look for Batch Organics. The rebrand incorporates a new name, logo, colour palette, typography, visual identity and tone of voice. Formerly known as Natural Blender, Batch Organics delivers so-called ‘flash frozen’ organic food ingredients via an online website. Dispatched in individual wax paper cups, the ingredients are […]
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Las Vegas Lights FC Reveals New Logo Design

Las Vegas Lights FC has unveiled its official crest this week as the football club continues to build toward its inaugural season in the United Soccer League (USL) in 2018. The logo design process is said to have initially commenced with fan-submitted ideas; these were then refined and developed further by three local designers before […]
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LOVE Brands Luxury Fashion Boutique, PERI.A

Manchester agency, LOVE, says it got a call back in 2016 from Peri Arenas, a socialite from Los Angeles, needed a branding job for her upcoming fashion store. “She wanted to shake up the American fashionscape, which had, in her opinion, become boring and safe. Think seriously quirky jewellery, in-your-face accessories, pop inspired prints and […]
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After Hours Creates New Identity for Eyelash Expert, Lananh Le

Design agency After Hours has created the new strategy and identity for eyelash extension artist, Lananh Le. As well as the main logo, other key deliverables included website design, photography art direction, visual language, print materials and packaging. “The new design concept is based on two dimensions, the fact that eyes are central to how […]
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Saffron Launches New Identity on 15th Anniversary

Saffron, the brand consultancy founded by Jacob Benbunan and Wally Olins in 2001, is marking its 15th-anniversary by evolving its offering as a consultancy, incorporating new members to the team, and setting up new offices in Berlin and San Francisco. The agency has therefore launched a new visual identity and website to help signal this evolution […]
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JKR Rebrands Butterfly Twists

Global footwear brand Butterfly Twists has unveiled a new brand identity created by design agency Jones Knowles Ritchie (JKR). JKR says it was approached by the Butterfly Twists team in March 2016, with a brief to update their logo and brand identity, in order to create a better connection with its audience, which is said to […]
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