Las Vegas Lights FC Reveals New Logo Design

Las Vegas Lights FC has unveiled its official crest this week as the football club continues to build toward its inaugural season in the United Soccer League (USL) in 2018. The logo design process is said to have initially commenced with fan-submitted ideas; these were then refined and developed further by three local designers before […]
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LOVE Brands Luxury Fashion Boutique, PERI.A

Manchester agency, LOVE, says it got a call back in 2016 from Peri Arenas, a socialite from Los Angeles, needed a branding job for her upcoming fashion store. “She wanted to shake up the American fashionscape, which had, in her opinion, become boring and safe. Think seriously quirky jewellery, in-your-face accessories, pop inspired prints and […]
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After Hours Creates New Identity for Eyelash Expert, Lananh Le

Design agency After Hours has created the new strategy and identity for eyelash extension artist, Lananh Le. As well as the main logo, other key deliverables included website design, photography art direction, visual language, print materials and packaging. “The new design concept is based on two dimensions, the fact that eyes are central to how […]
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Saffron Launches New Identity on 15th Anniversary

Saffron, the brand consultancy founded by Jacob Benbunan and Wally Olins in 2001, is marking its 15th-anniversary by evolving its offering as a consultancy, incorporating new members to the team, and setting up new offices in Berlin and San Francisco. The agency has therefore launched a new visual identity and website to help signal this evolution […]
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JKR Rebrands Butterfly Twists

Global footwear brand Butterfly Twists has unveiled a new brand identity created by design agency Jones Knowles Ritchie (JKR). JKR says it was approached by the Butterfly Twists team in March 2016, with a brief to update their logo and brand identity, in order to create a better connection with its audience, which is said to […]
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BBC Three Gets Brand Refresh by Studio Output

Studio Output has given BBC Three a design makeover, with the new look incorporating a refreshed colour arrangement, a host of illustrations and a re-adapted ‘Tricon’ logo. The rebrand, which was carried out over three months, comes as BBC Three aims to target a “core audience” of 16-to-24-year-olds. The original identity for the online-only television […]
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Sullivan Designs School of American Ballet’s New Fundraiser

Branding consultancy Sullivan has created the identity for the School of American Ballet’s (SAB) latest fundraising campaign, SAB in Motion. Each year, SAB trains more than 800 students, which is claimed to be more than any other American school. To continue its mission, SAB recently partnered with Sullivan on a new visual identity, messaging, and communications project to […]
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