Ragged Edge Brands New Hotel Chain – ‘Assembly’

Branding agency Ragged Edge has created the identity for Assembly, a new hotel chain from property company Criterion Capital. Aimed specifically at “millennial travellers”, the first Assembly hotel opened last month on London’s Charing Cross Road. “Young travellers don’t come to the West End to hang out in a hotel room,” says Max Ottignon, Ragged […]
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OFRA Cosmetics Reveals New Logo and Packaging

US makeup brand, OFRA Cosmetics, has unveiled an all-new look complete with an overhauled logo as well as refreshed packaging design. Founded in 1998 and based in Florida, the company initially targeted its cruelty-free and vegan makeup line at beauty professionals, especially those training at cosmetology schools. However, with the rise of social media, the business […]
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Performance Lab Given ‘Scientific’ Look by Robot Food

Branding agency Robot Food has created the identity for Performance Lab, a new range of dietary supplements developed by London-headquartered Opti-Nutra. Described as a “lifestyle brand for performers”, the range is comprised of Performance Lab and Performance Lab SPORT, with the vitamins and minerals being made using “scientifically driven formulas”. According to Robot Food the business needed an identity […]
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Almighty Creates Branding for Good Science Beauty

Branding studio Almighty has created the name, branding, packaging and promotional content for new brand Good Science Beauty. The range was developed in the UK by scientist Dr. Suzanne Saffie-Siebert who is said to have spent ten years developing a patented skincare technology that uses silicon particles to carry combinations of active ingredients into the […]
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Here Design Rebrands Panzer’s Deli & Grocery

Panzer’s Deli & Grocery in St John’s Wood, London has unveiled a refreshed brand identity by Here Design. Considered somewhat of a local institution and household name, Panzer’s Deli & Grocery offers international foods from more than 80 countries around the world and is particularly well-known for its smoked salmon and warm bagels. Although originally […]
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Luxury Real Estate Firm ‘Halstead’ Rebranded by Pentagram

Pentagram has created the new identity for Halstead, a residential real estate brokerage firm headquartered in the New York metropolitan area. The new look, which centres around a dimensional, changing letter “H”, encompasses brand positioning and messaging, environmental graphics and marketing campaigns, as well as the company’s website. “The reimagined ‘H’ icon is architectural and […]
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Travel Technology Show Given New Look by SomeOne

SomeOne has created the new branding and identity for Travel Forward, a three-day conference-come-exhibition held annually in London. Formerly known as the Travel Technology Show, the event is organised by the World Travel Market (WTM), which itself is claimed to be the leading global event for the travel industry. “Travel>Forward has had the progressive symbol […]
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