Aussie Carmaker Holden Unveils New Logo Design

At a special business briefing event held at its Port Melbourne design studios, Holden has unveiled an updated logo design as well as a new brand and marketing campaign. The Australian carmaker’s marketing communications manager, Natalie Davey, said the company’s branding was getting an overhaul in order “to reflect a more modern and progressive feel”. […]
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CBA Creates New Brand Identity for Fragrance House, Jean Niel

Jean Niel is said to be one of the oldest fragrance and flavour houses in the world still in activity. When it came time to refresh the brand, the team called upon global design agency CBA to rethink its entire visual identity system. The designers say the challenge was how to retain the brand’s existing […]
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Hartford Baking Company Reveals New Logo

U.S. food brand the Hartford Baking Company has unveiled a completely refreshed logo design. Established in 2010, the West Hartford-based business is currently in the process of opening a second retail location. Owner Scott Kluger therefore felt it was a pertinent time to go for a rebrand. “We wanted a more dynamic aesthetic and something that […]
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Only Studio Rebrands the University of Suffolk

Design agency Only Studio has rebranded the University of Suffolk. The academic organisation, which is one of the newest universities in the UK, was formerly known as the University Campus Suffolk. Only says the brand had to reference ‘change’ as a theme central to the institution’s core proposition — that of a new university “for […]
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Music Rebrands Powerleague Football

Design agency Music has rebranded five-a-side football brand Powerleague, which organises and runs amateur football leagues and tournaments throughout the UK, Ireland and the Netherlands. Powerleague wanted to transform its football centres into dedicated “Clubhouses” under the rubric “each one somewhere to belong”, as nearly 90% of players are said to live within ten miles […]
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StorageCraft Unveils New Logo Design

Computer backup and disaster recovery specialist StorageCraft Technology has announced it has completed its rebranding with the official unveiling of a new logo design. The rebranding, which also includes the launch of a new website, is the latest move by the company as it aims to extend its global reach since being acquired by TA Associates in January. “The new website, content branding […]
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Siegel+Gale to Rebrand Auckland Castle

Auckland Castle Trust has today announced the appointment of Siegel+Gale and AMV BBDO to develop the brand identity and communications for Auckland Castle, one of Northern England’s most important historic buildings. Selected after a competitive pitch, the agencies will work together to breathe new life into the branding and communications for the 900-year-old historic home […]
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