Pets Best Turns 10, Reveals New Logo Design

U.S. company Pets Best Insurance Services has marked its 10th anniversary this month by revealing a new branding system that includes a revamped corporate logo and new colour scheme. Headquartered in Idaho, the company was originally founded in 2005 by Dr. Jack L. Stephens, who is claimed to be the creator of the pet insurance […]
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DixonBaxi and Anti Rebrand Opera Browser

For the last 12 months DixonBaxi have been working with Opera, the Norwegian-headquartered web browser and mobile technology business that is claimed to have 350 million users worldwide, to redefine their brand proposition, brand strategy and architecture. DixonBaxi say they completed a four month research and insight gathering audit before going back to the internal […]
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Moving Brands Gives Eircom New Look

Ireland’s largest telecoms business Eircom is undergoing a period of change. The company’s investment in its new brand is said to mark the largest brand transformation in Ireland in over 20 years. Global design agency Moving Brands was engaged as Eircom’s lead creative partner, to clarify and streamline its business architecture, transform the brand identity, […]
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Elmwood Rebrands UK Tech Brand, Bush

Global brand design consultancy Elmwood has completed a brand re-design for one of the UK’s longest established household technology brands, Bush. The agency says the challenge was to develop a personality and point-of-view for the 1932-established London audio manufacturer, whose brand profile was being described by some consumers as ‘dated’. The logotype has therefore been […]
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Trainline Refreshes Branding in Line with Mobile Growth

Online UK rail retailer Trainline has rebranded itself from thetrainline.com to Trainline, as it signals a transformation in the brand. Recognising the growth in rail in the UK, with more customers said to be buying train tickets online and through mobile, the brand is hoping to improve its customer mobile experience. Trainline claims sales of […]
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Duncan/Channon Reveals New Logo for StubHub

San Francisco-based agency Duncan/Channon has created a new logo for ticket reseller StubHub. The update is the first since 2005 and represents an attempt by the company to modernise and streamline its image. Revisions include the removal of both the colour orange and the dual, overlapping ticket stubs in the exclamation point. “The new logo […]
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Mr B & Friends Creates New Brand for Azzurri

Brand consultancy Mr B & Friends have completed a repositioning and rebranding programme for Azzurri Communications, the £100 million technology, communications and managed services company. Under the unifying brand proposition, ‘Beyond expectation’, the agency has executed a brand positioning and corporate identity strategy that it says will “engage” Azzurri’s internal and external audiences. It has […]
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