Hootsuite Rebrands, Unveils New Logo Design

Social media management system Hootsuite has undergone a rebrand. “Our rebrand is about more than following the prevailing design trends of the day, but after five years, our logo was long overdue for a refresh. We looked to best-practice examples in our industry and beyond for inspiration,” said Ashley Jane Brookes, marketing lead for Hootsuite’s […]
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Worldpay Reveals New Brand Identity

Worldpay, a major player in the payments processing industry, has revealed its new corporate brand. The rebranding, which includes a new website and an updated logo, will roll out in phases starting in the United States in May and ending in the United Kingdom later this year. “Our new brand highlights the worldwide nature of […]
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Croots Rebrand Wins Gold at DBA Design Effectiveness Awards

AC Supplies, a North Yorkshire maker of canvas and leather shooting bags, felt that their brand had no real equity beyond their core trade supply base. They wanted to create a fresh, stand-alone brand that would compete in the consumer market and emphasise their 40-year heritage. The new Croots brand was created by WPA Pinfold […]
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On-Three Rebrands British Automobile Racing Club

The British Automobile Racing Club (BARC) will enter the 2014 motor sport campaign with a new brand identity as it celebrates more than 100 years of history. Founded in 1912 as the Cyclecar Club, the BARC is one of the UK’s oldest and most respected automotive organisations. Aside from running three busy racing circuits – […]
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Gym Rebrand Wins Bronze at DBA Design Effectiveness Awards

The privately-owned ‘Xercise Health Club and Fitness’ was established in 2006 in Castleford, West Yorkshire. In 2009, the management team made the strategic decision to position the business in the emerging budget gym sector and ‘Xercise4Less’ was born. The position of the company in the sector was a new move, bringing the brand away from […]
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R Design Creates New Identity for Cosmetics Brand, ‘Lily Lolo’

Launched back in 2005, cosmetics company Lily Lolo uses only natural, chemical free ingredients with mineral based technology. It’s carefully formulated range of make-up has developed somewhat of a cult status among certain women consumers. In 2013 Lily Lolo felt it necessary to respond to what their customers were wanting – a more exclusive way […]
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Fitness First Gets Rebranded by The Clearing

Fitness First has launched a new brand identity, strategy and repositioning that is aiming to disrupt the gym industry and return the business to growth. The strategy and identity has been developed with branding consultancy The Clearing to create a ‘prestige’ brand that will motivate customers and move Fitness First out of the crowded mid-market. […]
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