Louisville City FC Drops New Logo Following Fan Backlash

Louisville City Football Club has dropped its new logo just days days after the design was revealed to the public. Club president Brad Estes said the new logo had “failed” supporters of the two-time USL championship team. “We had the best intentions, but we lost sight of our responsibility to engage you in the process,” […]
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London Executive Offices Rebranded by Some One

SomeOne has rebranded serviced office business London Executive Offices to The Argyll Club. Having changed hands in a £475m deal in 2018, and formerly known by its acronym LEO, the company operates 38 workspaces in some of the most premier locations in London, including in the City, Belgravia, and Mayfair. The new brand symbol is […]
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House of Commons Given New Visual Identity by SomeOne

Branding agency SomeOne has overhauled the identity system for the UK’s House of Commons. The old visual identity was produced back in 2009, with a focus primarily on traditional printed publications and stationery. Other touchpoints, for example, procedural documents, signage, commercial or, importantly, digital applications – such as social media, apps or external sites – […]
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PB Creative Refreshes Logo and Packaging for Foamburst

London-based design agency PB Creative has refreshed the brand and packaging identity for Imperial Leather’s Foamburst shower gel. The latter first arrived on the market a little over two decades ago, with the most recent redesign in 2013. In an effort to set it apart from regular body-wash brands, Imperial Leather recently decided to push […]
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British Leather Brand Tusting Unveils New Logo and Identity

London-based branding agency Straight Forward Design has created the new identity and voice for British leather goods makers, Tusting. For five generations, the family-run manufacturer has designed and created leather goods for high-end British brands such as Aston Martin and Church’s footwear. But the success of this side of the business had seen its own […]
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Czech Ice Hockey Reveal New Logo and Name Change

Czech Ice Hockey has revealed an all-new logo design as well as a name change as part of a major rebranding effort. Ice hockey is considered to be the Czech Republic’s number one sport, with a history stretching back to over 100 years; the nation won gold in the men’s event at the 1998 Winter […]
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UK Parliament Reveals New Logo Design by SomeOne

SomeOne has worked with the House of Commons and the House of Lords to develop an updated visual identity for the UK Parliament. The identity, which encompasses, among other things, a refreshed wordmark and new typography, is described as being “digitally-led”. For example, a revised version of the crowned portcullis, the principal symbol of the […]
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