Archival’s adidas RGIII Trophy Edition Design Wins 2014 RDA

adidas introduced a special-edition cleat to the market called the Trophy Edition crazyquick back in 2012. The bronze colourway was created specifically for American footballer Robert Griffin III’s first ever Monday Night Football game and integrated SPOTLIGHT technology. Whenever a photo with flash is taken of the shoe, the message “Unbelievably Believable”—written in Griffin’s handwriting—is […]
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New Logo and Packaging Design Unveiled for Jacob’s

United Biscuits (UB), an international manufacturer of biscuits and cakes, has this week announced the introduction of new-look packaging and a revamped logo for its entire Jacob’s range. UB says it has invested in the initiative as the next stage in its masterbrand strategy, which the manufacturer kick-started in 2014 by bringing all savoury products […]
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Design Agency Branding: ACRE

Co-founded in 2011 by designers T Y Zheng and Jason Song, ACRE is a creative studio seated in MacPherson, one of Singapore’s industrial heartlands. ACRE’s two designers have a self-confessed preoccupation with measurement devices, preferring to do things the ‘old way’. And an acre is, of course, a unit of area measure that is most […]
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Sports Logo: Umbro Revisited

Established in 1924, Umbro is a major British sportswear brand that is synonymous with English football. Although purchased and then recently sold by Nike to American clothing giant Iconix Brand Group, the company still retains its headquarters in Cheadle, Greater Manchester – not too far from Wilmslow in Cheshire where the business was originally founded by […]
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