Carter Wong Creates New Branding for Fishing Giant, Norebo

International fisheries group Norebo has unveiled new identities for two of its sub-brands, with design by multi-disciplinary studio Carter Wong. The agency has delivered an end-to-end project, encompassing initial strategy and naming, fresh branding and a new look and feel for the Atlantika and Ocean Trawlers brands; the former, which provides fish fillets to chefs, […]
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Saxa Salt Gets New Logo and Packaging by Robot Food

To many UK households, Saxa is salt. Saxa has been around since 1907 and is one of the UK’s better known food brands. Parent company Premier Foods asked Robot Food to refresh the brand with the goal being to create “a stronger, fresher purpose, contemporary appeal”. The rebrand would include fine table salt, cooking salt […]
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Aston Martin Works Reveals 60th Anniversary Logo

Aston Martin Works – which marks its diamond jubilee in 2015 – is celebrating 60 years at Newport Pagnell with the commissioning of six limited edition sports cars. Design direction for the Works Anniversary cars came from the Aston Martin Design team, led by chief creative officer Marek Reichman, while the bespoke elements of each […]
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Design Story: The New Philips Logo

Philips has revealed its new brand positioning, which includes the new tag line “innovation and you”. Accompanying the new brand line is the revised design of its well-known shield. The visual symbol, with its stars and waves, was first defined and registered for trademark in the Netherlands back in 1934. The stars represented the role […]
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Concept Logo and Packaging Design for ‘Pono’ Chocolate

Clarke Harris is currently undertaking his third year of studies in graphic design at the University of Florida. This chocolate branding exercise was designed and completed as part of his academic work. Pono is a Hawaiian word that is commonly translated as meaning “righteousness”; the word is even featured in the official Hawaii state motto, […]
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