Outboard Manufacturer Tohatsu Unveils New Logo Design

Japanese outboard manufacturer Tohatsu has revealed an all-new logo design at the 57th Genoa International Boat Show held in Genova, Italy. The refreshed logo, dubbed “Blue Wings”, is also accompanied by a new tagline called “Feel the Wind”. Both form part of the company’s new global brand campaign, which is in turn based on a […]
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Bentley’s ‘Gigapixel’ Image Identifies Logo from 700 Metres Out

Bentley has today unveiled a so-called ‘gigapixel’ photograph, featuring the new Mulsanne Extended Wheelbase crossing San Francisco’s famous Golden Gate bridge. The image, which is said to have been created using technology originally developed by NASA to enable Mars rovers to take exploratory panoramic photographs, enables a viewer to zoom in from 700 metres out all the way into […]
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Los Angeles 2024 Olympic Bid Logo Revealed

Los Angeles 2024 has unveiled the official logo and slogan for its candidature to bring the Olympic and Paralympic Games back to the United States for the first time in 28 years. “The soaring figure of the logo is a symbol of athletes reaching for their dreams, the original Spanish name for Los Angeles ‘the […]
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MINI Reveals New Logo and Branding

British carmaker MINI, which is owned by BMW, has unveiled a new logo design and visual identity. The relaunch represents the most significant update in brand identity since 2001, and coincides with the unveiling of the new MINI Clubman. A “flat design” 2D logo has been developed from the existing 3D logo. The new logo, […]
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Aston Martin Revives Lagonda Name

Aston Martin has officially confirmed the return of Lagonda, one of the oldest and most famous names in British luxury car manufacturing. The carmaker has released a rendering for a new super saloon that will see the revival of the Lagonda nameplate in a strictly limited series. The luxury super saloon will be offered exclusively […]
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Charlotte Hornets New Brand Identity Revealed

The Charlotte Bobcats took the next step in the process of becoming the Charlotte Hornets recently when Chairman Michael Jordan unveiled the brand identity that will be used when the Hornets name returns to Charlotte for the 2014-15 season. The team’s logos and wordmark were introduced during an on-court halftime ceremony that was emceed by […]
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Winsor & Newton Rebrand by Pearlfisher

Famous brand Winsor & Newton likes to position itself as maker and purveyor of “the world’s finest artists’ materials”. Today part of the ColArt Group, the company has a history dating all the way back to 1832. Design agency Pearlfisher was appointed to rebrand the business. The refreshed design includes a redeveloped logo as well as […]
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