MINI Reveals New Logo and Branding

British carmaker MINI, which is owned by BMW, has unveiled a new logo design and visual identity. The relaunch represents the most significant update in brand identity since 2001, and coincides with the unveiling of the new MINI Clubman. A “flat design” 2D logo has been developed from the existing 3D logo. The new logo, […]
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Aston Martin Revives Lagonda Name

Aston Martin has officially confirmed the return of Lagonda, one of the oldest and most famous names in British luxury car manufacturing. The carmaker has released a rendering for a new super saloon that will see the revival of the Lagonda nameplate in a strictly limited series. The luxury super saloon will be offered exclusively […]
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Charlotte Hornets New Brand Identity Revealed

The Charlotte Bobcats took the next step in the process of becoming the Charlotte Hornets recently when Chairman Michael Jordan unveiled the brand identity that will be used when the Hornets name returns to Charlotte for the 2014-15 season. The team’s logos and wordmark were introduced during an on-court halftime ceremony that was emceed by […]
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Winsor & Newton Rebrand by Pearlfisher

Famous brand Winsor & Newton likes to position itself as maker and purveyor of “the world’s finest artists’ materials”. Today part of the ColArt Group, the company has a history dating all the way back to 1832. Design agency Pearlfisher was appointed to rebrand the business. The refreshed design includes a redeveloped logo as well as […]
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Internet Branding: Sletat Travel Search Engine

Sletat.ru is an online Russian travel search engine. Translated into English, the word “Sletat” means “to fly”. The internet-based company commissioned graphic designer Roman Korolev to design its new identity. At the outset, Roman considered various different ideas for the logo, including using a magnifying glass (as a visual metaphor for search); a stylised S; […]
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Aston Martin Reveals Centenary Logo

2013 sees Aston Martin celebrate its centenary. The British luxury car maker will mark its first 100 years with a series of UK and international celebrations highlighting the success of the brand worldwide. To commemorate its first century in business, Aston Martin has also created a special centenary logo: a spiralling design derived from the […]
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Next Generation Corvette to Wear New Logo

Today, Chevrolet confirmed that the seventh-generation Corvette will debut the evening of Sunday, Jan. 13, 2013 in Detroit. To kick off the countdown to the debut, Chevrolet debuted the new Crossed Flags logo for the new, 2014 Corvette. “The all-new, seventh-generation Corvette deserved an all-new emblem,” said Ed Welburn, GM vice president of global design. […]
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