Glasses Store ZEELOOL Rebrands, Reveals New Logo Design

ZEELOOL, an online retailer for eyewear, has recently rolled out a complete rebranding initiative, positioning itself as the ultimate ‘Daily Optical Stylist’.

The reimagined strategy showcases a new logo and visual identity, paired with a redesigned website that is claimed to significantly improve the online shopping experience.

“ZEELOOL’s rebranding completely refreshes their visual system, featuring a new sleeker logo, tightened colour palette, and elevated photographic standards,” says a spokesperson for the Chinese firm.

Adding: “The new aesthetic better communicates their ‘Daily Optical Stylist’ position and is both professional and approachable, allowing any and all customers to feel comfortable shopping their online platforms.”

Launched in 2017, ZEELOOL provides a wide range of both prescription glasses and sunglasses, offering close to 2,000 frames divided into six collections that are “based on daily scenarios”.

Source: ZEELOOL