Shutterstock Rebrands, Unveils New Logo

Shutterstock, known for stock photos and video content, has rebranded itself, revealing a new appearance and upgraded AI tools.

The update follows the American company’s merger with its longtime competitor Getty Images, announced earlier this year, which formed a $3.7 billion stock photo powerhouse.

“This rebrand is about showcasing our breadth, depth and the full power of our platform to empower brands and creators to meet and exceed the demands of modern storytelling,” says Shutterstock’s vice president of brand strategy, Allison Sitzman. “Our new identity reflects our commitment to delivering fast, agile and highly effective creative solutions at any scale.”

The company has also increased its AI offerings with the introduction of a new “Generative AI Pro solution”, which features a multi-model system that includes both Shutterstock’s proprietary models (created in collaboration with data analytics firm Databricks) and third-party models from companies like Open AI, Amazon, and Google.

“The future of storytelling demands speed and intelligence to compete in a highly saturated market, and businesses that effectively solve for this outperform competitors across every meaningful metric, from customer engagement to revenue growth and more,” explains Aimee Egan, CEO at Shutterstock.

Adding: “Our new identity is a symbol of the investments we’ve made in scalable AI and data-driven content solutions that meet our customers where they are so they can tackle their business challenges head-on.”

Source: Shutterstock