The Bancorp Introduces New Logo and Branding

The Bancorp and its fully owned subsidiary, The Bancorp Bank, have introduced a new logo and brand.

Founded in 2000, the American bank is currently listed by the Nilson Report as the number one issuer of prepaid cards in the U.S. and ranks among the top 10 debit card issuers nationwide.

The updated look is intended to enhance its perceived leadership in fintech banking solutions.

"This rebrand reflects how we show up as sharp thinkers, creative problem solvers and deeply invested partners," says Maria Wainwright, The Bancorp's EVP and chief marketing officer.

"In a rapidly changing financial landscape, The Bancorp has evolved, and our brand should reflect that evolution," further comments Damian Kozlowski, CEO of The Bancorp.

Adding: "Our rebrand captures who we are – a technology-forward financial institution with the expertise to see what’s ahead and the commitment to help our partners transform, innovate and grow."

The new brand has begun to be rolled out across digital platforms and customer-facing channels, which includes the introduction of a redesigned corporate website and social media platforms.

Source: The Bancorp