SomeOne Creates Identity for Mobile Banking Brand, ‘Zapp’

SomeOne has created the brand and visual identity for Zapp – a new mobile payment system owned and developed by payments company VocaLink. Zapp enables people to make real-time payments using their mobile phones without having to share account information with third parties, which is said to make it more secure. “The brand world centres […]
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The Allotment Rebrands Recruitment Consultancy – ‘Marlin Hawk’

London-based agency The Allotment has created a new identity for global recruitment consultancy, Marlin Hawk. A new identity was needed in order to communicate across a number of touch points, the “inspirational” nature of Marlin Hawk’s business, say the designers. The design focuses on telling the company’s brand story via a custom book and website, both […]
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Pentagram Creates Identity for Brooklyn’s ‘Montague Street’

Located in the heart of Brooklyn Heights, Montague Street is an important commercial corridor that hosts a mix of more than 100 shops, restaurants and services along tree-lined blocks of architecturally historic buildings and residences. Pentagram’s Emily Oberman and her team have designed a new identity for the Montague Street Business Improvement District, the not-for-profit […]
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Pentagram Creates Identity for VC Firm – ‘First Round’

Pentagram’s Natasha Jen and her team have designed a new identity for venture capital firm, First Round Capital. The new identity launches as First Round celebrates its 10th anniversary this year. Avoiding typical VC imagery like financial symbols and growing trees, the logo adopts a simple line derived from the number “1,” inspired by the […]
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Rebranding Concept for Ten Group

With three hub offices in London, San Francisco and Hong Kong, as well as satellite offices in some of the world’s other major cities, the Ten Group is a global personal concierge company that specialises in providing a lifestyle management service to both private and corporate clients. Ten currently runs over 70 customer/employee loyalty schemes […]
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Worldpay Reveals New Brand Identity

Worldpay, a major player in the payments processing industry, has revealed its new corporate brand. The rebranding, which includes a new website and an updated logo, will roll out in phases starting in the United States in May and ending in the United Kingdom later this year. “Our new brand highlights the worldwide nature of […]
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PayPal Gets Brand Refresh, Unveils New Logo Design

For the first time PayPal is unveiling a global brand platform and campaign. Called “The People Economy”, the campaign also includes a refreshed logo and identity design. The new logo has been designed with the help of Yves Béhar of industrial design and brand development firm fuseproject. “We focused on two key themes for design: […]
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