PayPal Gets Brand Refresh, Unveils New Logo Design

For the first time PayPal is unveiling a global brand platform and campaign. Called “The People Economy”, the campaign also includes a refreshed logo and identity design. The new logo has been designed with the help of Yves Béhar of industrial design and brand development firm fuseproject. “We focused on two key themes for design: […]
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Identity Design for Accountancy Firm, ‘vHM’

Having been in business for more than 75 years, German accountancy firm “Dres. M. u. R. Beker Rechtsanwaltsgesellschaft” specialises in providing tax advice to health professionals. For about ten years, Christiane von Heyden and Susanne Mößner have been its managing directors and principal owners. On the occasion of a corporate redesign, the company’s name was […]
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APM’s ‘Marketplace’ Launches New Brand Identity

Marketplace, a popular suite of business/economic public radio programs produced and distributed by American Public Media (APM), has unveiled a new brand identity. The new visuals are the result of two years of audience research, one-on-one interviews with Marketplace listeners and direct user experience testing of its website. AMP hired Minneapolis based design firm Little, […]
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Identity Design for Cambridge Proofreading

UK company Cambridge Proofreading provides a proofreading and editing service to students, academicians, and private organisations. The business recently approached Norwich-based graphic designer Simon McWhinnie to revise its existing identity. Simon incorporated a yellow highlighter mark as the principal graphic element in the new design. The yellow accent serves as a visual cue to both […]
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Concept Logo Design for David Chua

Graphic designer Maria Caballer, a graduate of Barcelona’s Escola Massana Centre d’Art, and now based in the Dominican Republic, has come up with this conceptual identity proposal for entrepreneur and business strategist David Chua. As an author and investor, Chua’s official tagline is “Visionary Shokunin”. A simple translation of shokunin is, ‘mastery of a profession’. […]
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Logo for an Employers’ Association: Pacta

Pacta is currently Sweden’s largest employers’ association for municipal-related operations. As well as dealing with human resources, the organisation deliberates on issues such as price levels, wage increases, tax rates and pension entitlements. Stockholm-based digital design agency Söderhavet was approached by Pacta when the latter sought to develop and implement a new integrated digital strategy. The […]
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Corporate Identity: The Vipline Group

Slava Kostrikin is a graphic designer and brand specialist from the city of Barnaul in Siberian Russia. This minimalist identity design was completed for the Vipline Group, a corporate conglomerate with a wide variety of business interests encompassing manufacturing, food and real estate. In addition to conceiving regular identity material such as the business’s stationery, […]
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