John Frieda Hair Care Rebrands, Unveils New Packaging Design

John Frieda Hair Care, known for products like Frizz Ease and Sheer Blonde, has introduced a new brand identity complete with updated packaging.

The refreshed design keeps the existing logo unchanged and is accompanied by "The Hot Hair Hotline", a new social media-centric campaign featuring American celebrities The Nader Sisters: Brooks, Mary Holland, Grace Ann, and Sarah Jane.

"The refreshed John Frieda brand introduces a sleek, modern visual identity anchored in clean, professional graphics and a strong, cohesive look across the entire collection," says the company, which was founded in London in the late 1970s by the well-known stylist John Frieda, before being bought out Japan's Kao Corporation in 2002.

Adding: "Premium packaging has been thoughtfully redesigned to feel elevated and unmistakably salon-inspired, while upgraded formulas feature fewer, more effective ingredients engineered for visible performance."

"This rebrand marks a defining new chapter for the brand – reimagining how that promise shows up today through elevated formulas, a modern, professional design, and a culture-forward platform like The Hot Hair Hotline," further comments Marissa Vallillo, director of marketing at John Frieda Hair Care.

Source: John Frieda Hair Care