Pentagram’s Shake Shack Identity Helps Launch $1.6B Brand

Following a recent IPO that has valued the company at a staggering $1.6 billion, American hamburger chain Shake Shack plans to expand to over 400 locations in the next decade. From its roots as a hot dog stand in New York’s Madison Square Park, the company has so far grown into a chain of 63 […]
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Detroit Electric Unveils New Logo Design

As the preparations for the introduction of its SP:01 electric sports car gather momentum, global EV manufacturer Detroit Electric has revealed a new brand identity and provided a hint of the final exterior design of the company’s new vehicle. Supporting the launch of its new brand identity, which includes a recharged corporate logo and colour […]
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Construct Brands 5 Star Hotel, ‘Le Grand Bellevue’

London design agency Construct has created the identity for Le Grand Bellevue, a revamped luxury hotel in Gstaad. Located in the Swiss Alps, the hotel’s new owners (he an hotelier, she an interior designer) engaged Construct to design an identity, promotional literature, guest collateral and a new website. Construct’s brand identity begins with a mark […]
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Identity Design for Events Venue, ‘Blue Baths’

Blue Baths is a heritage listed bathhouse located in New Zealand’s Rotorua Government Gardens. Originally opened in 1933, the Art Deco-influenced Blue Baths have in recent times undergone careful refurbishment. The restored building is also available for private hire, with the Blue Baths event team providing specialist catering, entertainment and event management services to both […]
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