Pentagram Rebrands Nashville Art Museum

Pentagram’s Austin studio has created an Art Deco-inspired identity for Nashville’s main art museum. The newly named Frist Art Museum was previously known as The Frist Center for the Visual Arts, and was opened in 2001 in what was formerly a U.S. Post office building whose design and architecture dates back to the 1930s. During […]
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Smith&+Village Rebrand Booths’ Cakes and Puddings

Branding agency Smith&+Village has redesigned Booths’ own label range of puddings and cakes. High end supermarket Booths had sold cream cakes from specialist bakery Waterfields, another well-known Lancashire firm, for many years, but company bosses wanted to migrate the products to the Booths branding, while maintaining the “positive associations” with Waterfields. The designers at Smith&+Village […]
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Nebraska Reveals Sesquicentennial Logo

The U.S. state of Nebraska has revealed a special logo design that has been created to mark the state’s 150th anniversary on March 1. To help come up with the design, Ron Sack, head of design at Bailey Lauerman in Omaha, says he and his team spent hours researching Nebraska’s history. Trips to libraries, museums […]
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Fragrance Brand ‘Norell New York’ Refreshed by LLOYD&CO

New York-based advertising and branding agency LLOYD&CO has reimagined and modernised Norell New York. Said to be the first American designer fragrance, the Norell New York scent was originally created back in 1968 by fashion designer Norman Norell, who designed ready-to-wear clothing for the likes of Marilyn Monroe, Jackie Kennedy and Lauren Bacall. Riley Keough, […]
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Pentagram Designs New Identity for ‘Theatre Under the Stars’

Pentagram’s DJ Stout and his team in the agency’s Austin office in the U.S. have designed a new identity and website for Theatre Under The Stars, Houston’s non-profit musical theatre company known as “TUTS” to the locals. TUTS’ “before” identity included a star representing the theatre company’s origins as an outdoor-only venue. The designers say […]
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MIAMI FC Football Team Reveals Logo Design

Newly formed U.S. soccer club MIAMI FC has unveiled its official logo. The badge and shield have been designed to reflect the culture of Miami city, according to the designers. The badge is laid out in the shape of a shield, showcasing three main colours, namely, orange, blue and aqua. “The base of the badge […]
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Publicis Worldwide Launches New Logo

Publicis Worldwide is launching a new logo this month across its global network of over 13,000 people in 84 countries. The company says the new design pays homage to the original Publicis logo created by founder Marcel Bleustein-Blanchet in 1926. Since the creation of the Publicis agency almost 90 years ago, it has grown from […]
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