Robot Food Creates New Logo and Packaging for Cold Brew Brand – ‘Here&Now’

Leeds-based branding agency Robot Food has created the new logo and packaging for Here&Now, a range of iced tea and coffee drinks. The consultancy was brought in to reposition, rename, and redesign the entire brand, which previously traded as FITCH Brew Co (FITCH). “The new name, Here&Now, looks to reflect the idea of the cold […]
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Koe Organic Kombucha Debuts New Logo and Packaging

Koe Organic Kombucha has introduced a new logo and packaging design that has reportedly been inspired by the American brand’s Californian heritage. Made with organic fruit juice, live probiotics, and sparkling water to deliver “gut-healthy benefits” minus any “funky or sour taste”, Koe currently comprises a range of six flavours, each of which sells in […]
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Drinks Brand ‘Xachoh’ Gets Calligraphic Logo by Afterhours

Branding agency Afterhours has created the logo and packaging for recently launched drinks brand, Xachoh. Founded by Mohamad Djahanbakhsh, whose family has reportedly been making health remedies for six generations, the drinks label currently has two offerings, dubbed “Blend No. 5” and “Blend No. 7”. The plant-based drinks, which are not only free from alcohol […]
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New ‘Upstream’ Sparkling Water Gets Branded by Robot Food

Brand design agency Robot Food has created the logo and packaging for a new beverage from Sunderland-headquartered soft drinks manufacturer, Clearly Drinks. The latter came to Robot Food with a new ‘premium’ offering, namely, a flavoured sparkling water with an affordable price tag. In what is reportedly a booming category, the drinks manufacturer aimed to […]
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Water Brand ‘Oxigen’ Unveils New Logo and Packaging

Water brand Oxigen has revealed an all-new look complete with an overhauled logo as well as refreshed packaging design. Originally launched in Southern California in November 2015, Oxigen water is loaded with 100 times more oxygen than regular water through the use of a proprietary O4 oxygen molecule that comes in liquid form, and which it […]
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Taxi Studio Helps Coca-Cola Rebrand Minute Maid

Taxi Studio has worked with the the global design team at Coca-Cola to create a new visual identity system for juice brand, Minute Maid. The design studio was briefed to draw together the beverage company’s current range of over 1,000 juices into a single identity, while also enabling the range to expand in the future. […]
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Coca-Cola Launches New ‘One-Brand’ Packaging

In a move that will extend the company’s “One Brand” global marketing strategy to packaging, Coca-Cola has announced the launch of new graphics that use one visual identity system featuring “Coca-Cola Red” as a unifying colour across the trademark. The “Red Disc”, described as the signature visual element of the new “Taste the Feeling” global […]
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