We Launch Rebrands Home Baking Kit Company – Baked In

London-based brand and digital agency We Launch has created the new logo and visual identity for subscription-based home baking kit company, Baked In. Launched in 2013, and now sold both in shops and online retailers across the UK, Europe, and North America, Baked In wanted to expand its offering further and reach an even larger […]
[READ MORE]

ModSock Reveals New Name and Logo Design

American novelty sock retailer ModSock has announced it has become “Cute But Crazy”, a change that includes a new name, logo, and website domain. The business, which is set to celebrate 10 years of trade this coming November, sells novelty socks worldwide from its Cornwall Ave. storefront that is located in the city of Bellingham […]
[READ MORE]

Pizza Hut Reveals New Logo Design

Pizza Hut has rolled out a new brand evolution with a redrawn red roof logo, updated delivery boxes, new cups, a revamped website and what the company is calling “relaxed” uniforms. As well as the contemporised branding and identity, a new menu – dubbed the “Flavor of Now” – will feature a range of new crust […]
[READ MORE]

Branding and Packaging Design for ASDA: ‘Kidchen’

Originally founded in Leeds in 1949, ASDA is today the UK’s second largest supermarket chain. Although its head office still remains in West Yorkshire, the chain is currently owned by American retail giant Walmart. The supermarket retailer stocks food, clothing, general merchandise and toys, including a whole host of own-label brands. Designer Chris Wilson, who […]
[READ MORE]

Identity Design for Fashion Label ‘Maison Michel’

Parisian hat house Maison Michel was acquired by international fashion brand Chanel in 2006. The following year, in 2007, Chanel appointed global branding agency Base Design to create a new visual identity that would link Maison Michel to Chanel and Paris, and feel traditional and contemporary at the same time. Base Design decided to use […]
[READ MORE]