Dacia Unveils New Logo and Branding

Romanian car manufacturer Dacia has revealed an all-new identity that encompasses a redesigned logo, emblem, and colour scheme. Described as “more modern and authentic” looking than before, the new logotype and emblem – which is a connected ‘D’ and ‘C’ – have been created by the company’s in-house design team. “The logotype, central to the […]
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P&W Creates Logo and Packaging for ‘VITASMART’

Pemberton & Whitefoord LLP has designed the logo and packaging for a new range of female supplements called “VITASMART”. The identity and branding aims to stand out in the growing vitamins, minerals, and supplements (VMS) category, and features a distinct brand marque in the form of a ‘V’ with wings, which is claimed to indicate […]
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Name and Logo of New All-Electric Subaru SUV Revealed

Japanese car giant Subaru has announced that the brand’s all-new, all-electric SUV will be named “Solterra” and it is scheduled to go on sale in 2022. A new global model targeted at the small-to-medium family car segment, Solterra will be the first Subaru vehicle to be built on the company’s all-new EV architecture, which has […]
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Mazda at 100 – a History of the Japanese Car Brand’s Logo

Mazda started life on the 30th January 1920, as the Toyo Cork Kogyo Company producing cork for gaskets, insulation, and cushioning material. It was not until 1931 that the first vehicle rolled off the production line – the Mazda-Go three-wheel truck and it was another 29 years before Mazda produced its first proper car – […]
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McLaren Reveals Name and Logo of New Hybrid Supercar

Luxury supercar manufacturer McLaren has announced the name and logo of its forthcoming hybrid-powered model. The new “Artura” is set to become the British brand’s first high-performance hybrid series production supercar, building on the expertise in electrification first showcased in the McLaren P1 hybrid unveiled back in 2012 and more recently the Speedtail hyper-GT, which […]
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Vauxhall Unveils New Logo Design

British car brand Vauxhall has revealed an all-new logo design, presenting what it says is a “confidently British” reworking of its famous griffin emblem. Specific changes to the logo include a move away from the 3D metallic texture that has been present since 2008, in favour of a flat minimalist design, optimised no doubt for […]
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Toyota Reveals New ‘Mobility-Friendly’ Logo Design

Toyota is introducing a new brand design in Europe with a reworked version of its brand logo and typography. The refreshed look is claimed to signify a new era that will help the Japanese car giant transition from a car company to a mobility company. “Developed for an increasingly diverse customer base that is coming […]
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