London-based design agency PB Creative has refreshed the brand and packaging identity for Imperial Leather’s Foamburst shower gel. The latter first arrived on the market a little over two decades ago, with the most recent redesign in 2013. In an effort to set it apart from regular body-wash brands, Imperial Leather recently decided to push […]
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Previously known by its codename AM-RB 003, Aston Martin’s latest mid-engined hypercar collaboration with Red Bull Advanced Technologies and Adrian Newey has been officially named the “Valhalla”. Like its forebear, the more track-focused Valkyrie, it takes its name from ancient Norse mythology, according to which Valhalla – literal translation ‘the hall of the fallen’ – […]
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SAIC-GM-Wuling, a joint venture between American car manufacturer General Motors and China’s state-owned SAIC Motor, has introduced a new logo design for its Baojun sub-brand. The so-called “Diamond Badge” will be applied to all upper-level ‘premium’ cars, starting with the Baojun RS-5 SUV (pictured below), which is expected to be launched in the first quarter […]
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Geely, currently the biggest car manufacturer in China, has launched a new ‘premium’ all-electric vehicle brand. Called “Geometry”, the new mark has plans to launch 10 pure electric models by 2025, targeting multiple segments including saloons, SUVs, crossovers, and MPVs. The first model, dubbed “Geometry A”, has this week made its official global public debut […]
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Italian car design studio GFG Style, which is led by legendary Italdesign founder Giorgetto Giugiaro and his son Fabrizio, has revealed the name and logo for its forthcoming concept car. Previewed in a teaser image released just today, the all-electric luxury SUV will be called “Kangaroo”. Featuring two seats, four-wheel drive and four-wheel steering, it […]
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Branding agency Robot Food has created the identity for Performance Lab, a new range of dietary supplements developed by London-headquartered Opti-Nutra. Described as a “lifestyle brand for performers”, the range is comprised of Performance Lab and Performance Lab SPORT, with the vitamins and minerals being made using “scientifically driven formulas”. According to Robot Food the business needed an identity […]
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VinFast, which is setting out to become Vietnam’s first volume car manufacturer, has revealed its new logo ahead of the brand’s official global launch at the 2018 Paris Motor Show in October. As a member of Vingroup, which is currently both the largest real-estate company and largest private enterprise in Vietnam, VinFast’s aim is to […]
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