Arc Publishing Rebrands as ‘Arc XP’, Unveils New Logo

Arc Publishing, a digital platform that is claimed to power over 1,500 websites in 24 countries that reach more than 1.5 billion unique visitors monthly, has announced it has become “Arc XP”. What started life as a digital content management system (CMS) powering The Washington Post, has grown in the six years since entering the […]
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P&W Designs Logo and Packaging for ‘Little Lot’ Toy Brand

London-based design consultancy Pemberton & Whitefoord LLP has created the brand identity for a new range of educational preschool toys called “Little Lot”. The largest category in the toys market is said to be preschool toys, so the importance of getting the branding right was critical for Addo Play Ltd, which owns the newly-created Little […]
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codedpr Reveals New Name and Logo

Los Angeles-headquartered marketing communications company Coded Agency has revealed a strategic overhaul of its branding and website following what it says is steady growth and expansion into Europe. Formerly known as codedpr, it was originally founded in 2015 and subsequently grew to become an agency of record for a range of lifestyle, fashion, beauty, fitness, […]
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Lotus Reveals Name and Logo of New Car

British sports car brand Lotus has today confirmed the name of its much anticipated all-new model will be “Emira”. The news was confirmed during an online digital conference broadcast. To date it has been known only by its codename, the Lotus “Type 131”. The name had been teased by Lotus in a film on social […]
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ODA Brands New ‘Climate-Friendly’ Banking App – ekko

ODA has created the branding for ekko, a new debit card and banking app that aims to tackle climate change by matching customers’ transactions with environmental friendly actions such as planting trees. The launch comes as new research from Mastercard shows two in five Brits (43%) see reducing their carbon footprint more important now than […]
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Pittsburgh Jet Center Reveals New Name and Logo

Pittsburgh Jet Center (PJC) has announced that it will rebrand under the name of “Private Jet Center” and keep its base of operations in Pennsylvania. As a Part 135 operator, the air carrier provides commercial, non-scheduled aircraft operations, for example, private air charter and air taxi flights. In early 2021 it was announced that the ownership […]
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SPi Global Reveals New Name and Logo

SPi Global, a business process outsourcing (BPO) provider headquartered in Manila, has announced the launch of its new name as Straive (pronounced “strive”). The brand refresh reportedly comes on the back of a number of developments in recent years including several acquisitions, as well as new revenue streams for the over 40-year-old Philippines business that […]
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