Colony Credit Real Estate has announced plans to change its official corporate name and rebrand to “BrightSpire Capital”. The name change is a part of a major new rebranding initiative for the American company that specialises in commercial real estate finance, with an added focus on senior loans. Having a reported market capitalisation of US$1.2b, […]
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American novelty sock retailer ModSock has announced it has become “Cute But Crazy”, a change that includes a new name, logo, and website domain. The business, which is set to celebrate 10 years of trade this coming November, sells novelty socks worldwide from its Cornwall Ave. storefront that is located in the city of Bellingham […]
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QuantiTech, with its subsidiaries Millennium Engineering and Integration, Dynamic Concepts, and System Engineering Group, has announced a rebrand to “Axient”. The American company works on projects across multiple industries, from aerospace to cyberspace, providing technical engineering and management support services to not only civilian clients but also to the likes of the U.S. Army, Air […]
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Naturally Slim, which describes itself as a digital behavioural change program, has announced its rebrand to “Wondr Health”. Over the last 15 years, the weight loss program has been used by Fortune 500 companies, as well as health plans, in an effort to prevent and reverse weight-related chronic conditions and improve the overall health of […]
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Rudi’s Organic Bakery, said to be one of America’s largest organic bread labels, has completed its rebrand to Rudi’s Rocky Mountain Bakery. The name change is, of course, accompanied by an all-new logo as well as revamped packaging design that will be implemented across the brand’s entire portfolio with the goal of attracting new customers […]
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Fintech company Ternio has unveiled “Unbanked”, the new brand that brings together the American company’s crypto friendly banking products including its flagship BlockCard together under one cohesive identity. The rollout of the company’s new logo, branding, and messaging is said to mark a new era for the Georgia-headquartered organisation, setting the stage for a full […]
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Japanese car giant Subaru has announced that the brand’s all-new, all-electric SUV will be named “Solterra” and it is scheduled to go on sale in 2022. A new global model targeted at the small-to-medium family car segment, Solterra will be the first Subaru vehicle to be built on the company’s all-new EV architecture, which has […]
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