Neobank ‘Tend’ Debuts with Logo and Identity by Gretel

New York-based branding and design studio Gretel has created the logo and identity for personal finance platform Tend, which has just launched in the U.S. and Mexico. Dubbed a “digital neo-bank”, Tend’s vision is rooted in three main ideas, namely, community, co-creation, and financial rewards. Using catch lines like “feng-shui your finances”, it plans to […]
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This Way Up Creates Branding and Packaging for New Plant-Based Cheese Range – ‘Nurishh’

This Way Up, a London-based design agency specialising in healthier food and drink, has created the branding and packaging for ‘flexitarian’-focused new plant-based cheese range, “Nurishh”. In 2020, one of the world’s largest dairy companies, the Bel Group, acquired All in Foods, a French plant-based cheese startup, with the mission to launch a globally recognised […]
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Circus Social Rebrands as Radarr, Reveals New Logo

Social media analytics company Circus Social has rebranded as “Radarr”. The firm, which originally launched in 2012, will roll out its new name, visual identity, products, and website beginning this month. The rebrand ties in with the launch of the Singapore-headquartered company’s new SaaS platform that is claimed to utilise AI, predictive intelligence, and linguistic-based predictive […]
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Greenspace Creates Logo and Identity for ‘The OWO’ Hotel

Brand consultancy Greenspace has created the logo and identity for The OWO, a new hotel located at one of the capital’s most important and powerful addresses, namely, Whitehall. The Old War Office, one of London’s most well-known Grade II listed buildings, has been transformed over the last five years into the capital’s first Raffles hotel. […]
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Robot Food Rebrands Freaks of Nature to ‘Over The Spoon’

British free-from pudding brand Freaks of Nature has re-launched as “Over The Spoon”, with the new look created by Robot Food. Originally launched in 2017 by Cardium Products as the UK’s only dedicated manufacturer of free-from puddings, Freaks of Nature was created in response to the growing opportunity in the plant-based and free-from space. In […]
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Turicode Reveals New Name and Logo Design

Turicode, a Software as a Service (SaaS) provider in the document processing solutions industry, has changed its name to “Acodis”. The Swiss start-up’s new visual identity includes a new name, logo, and design principles that are said to have been inspired by the firm’s mission “to turn documents into value”. The rebrand is also aimed […]
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Colony Credit Real Estate Announces New Name and Logo

Colony Credit Real Estate has announced plans to change its official corporate name and rebrand to “BrightSpire Capital”. The name change is a part of a major new rebranding initiative for the American company that specialises in commercial real estate finance, with an added focus on senior loans. Having a reported market capitalisation of US$1.2b, […]
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