Lotus Reveals Name and Logo of New Car

British sports car brand Lotus has today confirmed the name of its much anticipated all-new model will be “Emira”. The news was confirmed during an online digital conference broadcast. To date it has been known only by its codename, the Lotus “Type 131”. The name had been teased by Lotus in a film on social […]
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HealthTech Firm Medopad Reveals New Name and Logo

Digital health company Medopad has announced that it has changed its name to Huma as part of a major brand refresh. As well as the rebrand, which has been carried out by London-based agency Studio Koto, the healthcare technology company has acquired two UK AI and wearable technology businesses, namely, BioBeats and Tarilian Laser Technologies […]
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Drinks Brand ‘Xachoh’ Gets Calligraphic Logo by Afterhours

Branding agency Afterhours has created the logo and packaging for recently launched drinks brand, Xachoh. Founded by Mohamad Djahanbakhsh, whose family has reportedly been making health remedies for six generations, the drinks label currently has two offerings, dubbed “Blend No. 5” and “Blend No. 7”. The plant-based drinks, which are not only free from alcohol […]
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‘Healing Simurgh’ Logo Adopted as Symbol of Persian Medicine

The ‘healing simurgh’ currently serves as the symbol of medicine in Iran. Designed by graphic designer Touraj Saberivand, the logo was approved by the supreme board of the Islamic Republic of Iran Medical Council (IRIMC) in November 2013 as the official emblem of the Physicians Guild of Iran, replacing the caduceus. The name is inspired […]
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Confectionery Branding: Al Sultan Sweets

Al Sultan is a confectionery brand in Saudi Arabia that makes and sells sweet confections such as halwa. The company recently commissioned Bahrainian creative agency Skrill to develop its new identity. The designers set out to combine Arabic typography with some of the images typically associated with the word “sultan”; the latter being a type […]
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Hotel Branding: The Sultan

Manic Design is one of the foremost creative agencies in southeast Asia. This brand identity project was completed for The Sultan, a boutique hotel located in the Kampong Glam district of Singapore. Consisting of ten carefully restored shop-houses, The Sultan sits in a historic conservation spot that is also known as the “Muslim Quarter” owing to […]
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