Hotel Branding: The Sultan

Manic Design is one of the foremost creative agencies in southeast Asia. This brand identity project was completed for The Sultan, a boutique hotel located in the Kampong Glam district of Singapore.

Consisting of ten carefully restored shop-houses, The Sultan sits in a historic conservation spot that is also known as the “Muslim Quarter” owing to the area’s ethnic-Malay and Muslim community. Indeed, both the name and visual identity take cues from a famous local landmark – the Masjid Sultan (or Sultan Mosque).

The promoted letter “S”, for instance, sits within an architectural quatrefoil, which in turn is constructed utilising a dome profile repeated four-fold. The arabesque motif is then brought into further play as a decorative geometric pattern on the business stationery, as well as serving a functional element with the “Do not disturb” and “Please clean my room” door hangers.

Contextually, the overall Arabic-Islamic theme adopted by the designers respectfully befits the heritage and history of the hotel’s immediate surroundings.

Manic Design
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