Porsche Gives Cars New Names

The Porsche Boxster and Cayman have been renamed as 718 Boxster and 718 Cayman. The new names for the company’s two-door, mid-engined sports cars make reference to the series of 718 racing cars built during 1957 and 1962. Porsche says it will introduce the 718 Boxster and 718 Cayman “over the course of 2016”. The […]
[READ MORE]

Porsche Unveils Logo for Rennsport Reunion V

German carmaker Porsche has revealed the new logo for the Porsche Rennsport Reunion V, which is being held at Mazda Raceway Laguna Seca later on in September of this year. Porsche says this year’s Reunion, the fifth installment of what has become a Porsche tradition in North America, will highlight Porsche at the 24 Hours […]
[READ MORE]

Automotive Brand Contest 2013 – Porsche is ‘Brand of the Year’

Porsche has been awarded “Brand of the Year” at the 2013 Automotive Brand Contest during the International Auto Show (IAA) in Frankfurt. The German Design Council acknowledged “in particular the consistent and pathbreaking brand management of Porsche, which, for decades, has been able to put an unmistakeable face on attributes such as longevity, value and […]
[READ MORE]

Branding and Car Livery Design for GYBE Racing

GYBE Racing is a German racing team that is owned and run by GYBE Design, a specialist maker of modular inflatable tents from Hartha in Saxony. Berlin-based agency Formzoo, headed by graphic designer Markus Günther, was appointed to create the identity for GYBE’s motorsport-orientated sub-brand. A key element of the identity construction process involved designing […]
[READ MORE]

Video: Making of the Porsche Crest

The Porsche crest is an unmistakable trademark. It has now been relaunched for the Porsche 356 and the early 911s from Porsche Classic. In order to faithfully reproduce the historic emblem true to the original colour and in the right material, Porsche’s experts have carefully researched the history of the crest: between 1952 and 1998, […]
[READ MORE]