Internet giant Facebook has revealed a new logo design, in an effort to differentiate itself as a corporation from its popular social network app that has come under fire in recent times. The new logotype, which Facebook marketing boss Antonio Lucio says has been “designed for clarity”, uses bespoke typography, rounded corners, open spacing and […]
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East London design studio BTL Brands has created the new identity for RepHike, an up-and-coming start-up focused on the burgeoning field of influencer marketing. Based in Buffalo, New York, and describing itself as “a micro-influencer discovery and analytics platform”, the business helps brands find and collaborate with “inspiring people” on platforms such as Instagram. The […]
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Pentagram’s Michael Bierut and his team have designed a new identity for popular social media-orientated website, Upworthy. The new logotype emphasises the UP in the name, with the U used as a container for imagery. An animated version of the logo has also been created to serve as a bumper at the end of Upworthy’s […]
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Facebook-owned photo-sharing app Instagram has unveiled a new logo. The refreshed design is also accompanied by updated icons for its family of apps: Layout, Boomerang and Hyperlapse. While the new icon takes certain cues from its old friendly-looking, Polaroid-inspired camera icon, the new version adopts a cleaner, simpler look. However, the rainbow lives on, albeit […]
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Facebook has unveiled an updated logo design in what appears to be an effort to make the social media giant look less corporate. While the new wordmark has been designed by the company’s in-house design team in collaboration with Eric Olson of Process Type Foundry, the “F” logo — visible once logged-in — remains unchanged. […]
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Social media management system Hootsuite has undergone a rebrand. “Our rebrand is about more than following the prevailing design trends of the day, but after five years, our logo was long overdue for a refresh. We looked to best-practice examples in our industry and beyond for inspiration,” said Ashley Jane Brookes, marketing lead for Hootsuite’s […]
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