Cardless Credit Brand ‘Bip’ Launches with Logo and Identity by venturethree

Global brand agency venturethree has created the logo and identity for new cardless credit brand, “Bip”. Owned by UK credit provider NewDay, and able to be used anywhere Mastercard is accepted when making contactless or online payments, Bip is said to be the nation’s first digital only credit card, offering users a cardless, app-based alternative […]
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TuneIn Unveils New ‘Sonic Logo’

American audio streaming service TuneIn has revealed its new ‘sonic logo’ as part of a brand update. The company sought out and collaborated with New York-headquartered audio branding specialist Listen to develop the new sound logo. “In partnering with the world’s leading voice assistants and devices, our learnings point to a screenless listening experience that […]
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SEAT Launches Design Contest for New Musical Logo

How should SEAT sound? This is the challenge facing the participants of Musicathon, an international competition organised by the Barcelona-based brand to define its musical logo, or ‘mogo’. The project follows on from last year’s Archithon held in Barcelona with 40 German and Spanish architecture students, which led to the development of SEAT’s digital museum. Musicians […]
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BMW ‘Sound Logo’ Wins Red Dot Award

The BMW sound logo was developed with the aim of creating an audio calling card for the brand. It is characterised by a melody that features acoustic elements which are played forwards and backwards, symbolising what BMW calls “flexible mobility”. Introduced worldwide in March of this year, the sound logo plays at the end of […]
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