Law Firm Lewis Roca Rothgerber Christie LLP Announces New Name and Logo

Lewis Roca Rothgerber Christie LLP has launched a complete rebrand that includes a new logo, website, and shortened brand name, Lewis Roca. The rebrand is claimed to reflect the American law firm’s “client experience focus that is the foundation of its culture and approach to service delivery”. “We wanted our branding to reflect our guiding […]
[READ MORE] Reveals Brand-New Logo

Online parking portal has unveiled a brand-new look and ethos with a renewed focus on electric vehicle parking and charging. The complete rebrand with new P logo, new website design, and social pages, follows a recent £5m funding investment from Pelican Capital, which says it will use to further develop its proprietary technology. […]

General Motors Updates Logo for New EV Era

General Motors has debuted a new logo as part of a comprehensive marketing campaign dubbed “Everybody In” that is aimed at accelerating the mass adoption of electric vehicles. The American car manufacturer says the new brand identity is designed for a digital-first environment, with the refreshed logo described as having a “more modern and vibrant […]

Restaurant Tech Company Fishbowl Reveals New Identity

Personica, a marketing and analytics platform created specifically for restaurants, has launched its new identity, changed from its former brand Fishbowl. Founded 20 years ago by a team of restaurant professionals who wanted a better way to connect with their guests, the Fishbowl brand claims to have invented the “eClub” – effectively an email marketing […]

Exit Strategies Reveals New Name and Logo

Mergers and acquisitions consulting firm Exit Strategies has announced it has rebranded as The Exit Group. As well as a name and logo change, the Nevada-headquartered company has also added two new senior professionals to its team, namely, Zepher Loesch as a partner, and Reece Cronin as a senior vice president. “The Exit Group has […]
[READ MORE] Unveils New Logo Designed by Pininfarina

Global car news and reviews website has introduced a new logo designed by famed Italian automotive design studio, Pininfarina. The shape of the logo has been revised, specifically the square, which has now been replaced by a circle. The updated “.com” also includes the flag of each of the web magazine’s 10 international editions, […]

Australia’s Commonwealth Bank Unveils New Logo Design

Commonwealth Bank has this week revealed its new brand identity and marketing campaign. For the first time in almost three decades, the Australian bank has also reimagined its ‘diamond’ logo, which, when it was first introduced in 1991, became the fourth logo in the bank’s 110 year history. Commonwealth Bank’s chief marketing officer Monique Macleod […]