Bruce Mau Design Creates New Brand Identity for ASICS Tiger

Design firm Bruce Mau Design (BMD) has revealed a new brand identity for ASICS Tiger that it says brings a contemporary take on the company’s logo. “We wanted to evolve the core of the brand’s heritage. To achieve this, we designed a bold graphic type that can be broken apart and layered over images,” says […]
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Camden Market Gets New Identity Design by Ragged Edge

Camden Market’s new brand and visual identity were revealed this week by integrated branding agency Ragged Edge. Parent company Market Tech approached Ragged Edge to define and create a brand that would appeal to a broad millennial audience and work both on and offline. Originally opened in 1974, Camden Market is often identified with alternative culture […]
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Pentagram Creates ‘Utilitarian’ Identity for OpenView

Pentagram’s Natasha Jen and her team have developed a new brand strategy and identity for OpenView, a Boston-based venture capital firm that exclusively invests in emerging software companies. The designers worked with the company to develop everything from their brand positioning and tone of voice, to a new wordmark and custom fonts, to the website […]
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Brand Union Unveils Identity for Race Against Dementia

Brand Union has created the brand identity for Formula 1 legend Sir Jackie Stewart’s new charity, Race Against Dementia. Motivated by the diagnosis of his wife Helen, Sir Jackie’s foundation, which has just launched, is aimed at funding research towards a cure for dementia while also searching for preventative medicine. WPP’s global brand strategy and […]
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POLO Mints Get Refreshed Logo and Packaging

Taxi Studio has created a new look for Nestlé’s POLO mints. The agency was appointed following a three way pitch last summer. “POLO brand’s packaging was in need of some TLC to keep up with the times. Our team at Taxi was brought in to help refresh the POLO brand identity and enhance stand out […]
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University of Tampa Introduces New, Updated Athletic Logos

The University of Tampa has introduced updated athletic logos in an effort to strengthen and unify the UT athletic and institutional brand. The new logos include a Spartan head in profile and an updated “complete” Spartan head logo, which is derived from the Spartan head logo that was originally created in the early 1980s. “These […]
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Opportunity Catalysts Get New Branding by SomeOne

SomeOne has created the branding for business advice company OC, which claims to help businesses identify new opportunities, realise them or do both. The new identity is centred around a typographic grid that the designers say illustrates how pathways and connections can be formed. A bespoke typographic solution was created at SomeOne, based on creating a clear […]
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