University of Tampa Introduces New, Updated Athletic Logos

The University of Tampa has introduced updated athletic logos in an effort to strengthen and unify the UT athletic and institutional brand. The new logos include a Spartan head in profile and an updated “complete” Spartan head logo, which is derived from the Spartan head logo that was originally created in the early 1980s. “These […]
[READ MORE]

Branding and Identity Design for ‘ODIN Crossfit’

Run by ex-military personnel Bobby and Tia Rodwell, ODIN CrossFit is a newly founded strength and conditioning facility based in Frederick, Maryland (USA). The duo engaged design studio Tribe, also from Frederick City, to design and develop the branding for their new fitness coaching business. Overseen by principal Seth Sirbaugh, the designers at Tribe created […]
[READ MORE]

Florida State University Reveals New Logo, Uniform Designs

Nearly two years ago, Florida State University approached Nike for assistance to reevaluate the marks of its various athletics programs. FSU says its first directive was to create a more consistent usage of its primary colour, garnet, within its uniforms, sideline gear, coaching gear and also fan apparel. FSU expressed the desire to return to […]
[READ MORE]

Concept Logo: Minnesota Vikings Rebrand

The Minnesota Vikings are a professional American football team from Minneapolis in the U.S. state of Minnesota. California-based design agency Soulcake performed a three day “brand botox” for the Vikings with the objective of adding a more aggressive energy to the NFL team’s mascot. Penned under the direction of designer and agency co-founder Dane Storrusten […]
[READ MORE]