Total-Western Unveils New Logo and Branding Ahead of 50th Anniversary
Total-Western, an American company that provides turnkey lifecycle services within the industrial construction industry, has revealed a new logo and branding ahead of its 50th anniversary.
Originally founded in 1972, the business provides industrial construction, fabrication, and maintenance services to a wide range of industries, from aerospace to manufacturing to energy, just to name a few.
“Next year is an exciting year for us – not only because our business is transforming and expanding, but also because we are celebrating 50 years in the industry. We wanted to kick off our new fiscal year with an updated look and feel that resonates with our current service offerings and where the business is headed,” says Payman Farrokhyar, president of Total-Western.
The four components of the new logo design are claimed to symbolise the company’s four main service offerings (design, build, operations, and maintenance), while the staggered placement of the lines is said to represent the company’s ability to provide services and expertise throughout any phase of a lifecycle project.
As for the colours, the blue pays homage to the company’s original logo, while the green represents the company’s view toward the future as it continues to pursue projects in the renewables industry.
“At Total-Western, we have always been focused on building strong relationships with our customers. This new brand identity reflects that focus and passion,” comments Reed Mitchell, the company’s vice president of business development. “We are proud to offer services that can provide value in any stage of a customer’s project. Whether it’s a pilot process being implemented in a new greenfield site – or an existing process that requires daily operations and maintenance activities – we are here to provide our expertise and support to exceed our customers’ needs.”