Atlantic Broadband Unveils New Name and Logo
Atlantic Broadband, which is claimed to be America’s eighth-largest cable operator, has announced it has rebranded as “Breezeline”.
Following its acquisition of two cable outfits in Cleveland and Columbus, Ohio back in September 2021, which expanded the company’s serviceable households and businesses to over 1.6 million, the business decided to rebrand in order “to describe more accurately its expanded geographical reach, as well as new service offerings and its commitment to customer care”.
“We’re no longer just an east coast provider, and we’ve long offered much more than broadband, so our company identity must evolve with us,” explains Breezeline’s president, Frank van der Post. “The name Breezeline marks the beginning of a new, exciting era of transforming our company through new growth, while also elevating the customer experience through enhanced customer care options, innovative products, and investment in the latest technologies.”
In addition to recent growth through acquisitions, the company has launched a fibre expansion initiative that it says will extend connectivity to more than 70,000 additional homes and businesses in New Hampshire and West Virginia via ultra-fast Fibre-to-the-Home (FTTH) technology.
The company also plans to launch Breezeline Stream TV, a cloud-based, web-powered video service that will allow customers to access live and recorded programs on compatible devices both in and outside the home.
“The Breezeline name was chosen to convey our commitment to providing easy access to connected experiences for our customers,” comments Breezeline’s vice president of marketing, Julie Sullivan. “The Breezeline logo, a five-point pinwheel, represents our customers and the communities we serve, the innovation and services that enrich customers’ lives, and the elevated experiences we strive to provide in a seamlessly connected world. The pinwheel also implies motion – symbolic of both high-speed connectivity and the ease with which customers can interact with our company and services.”
“We are making progress, but there is still more we will do as we continue to evolve and transform from the inside out, with all employees involved in this effort. Our new brand signals how committed we are to this goal,” adds van der Post.
Accompanying the new Breezeline name and logo is a new tagline, a redesigned website, and rebranded social media platforms.
The company’s Columbus and Cleveland operations, which are currently operating under the WOW! brand name, will also transition to Breezeline by summer 2022.