Logos Now: A Study on Logo Memorability

Global brand strategy consultancy Siegel+Gale recently surveyed 3,000 respondents in both the US and UK regarding logo designs for more than 100 of the world’s largest and most famous brands. In order to provide insights on what makes logos successful, the agency set out on a fact-finding mission to determine the following: • Which logos […]
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Apple and Google Top Global Brands List

For the third year in a row, Apple and Google have claimed the top positions in Interbrand’s 16th annual Best Global Brands report, which aims to identify the 100 most valuable global brands. Valued at USD $170.276 billion, Apple increases its brand value by 43 per cent. Google, valued at $120.314 billion, increases its brand […]
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Google Overtakes Apple as ‘Most Valuable Brand’

Google has overtaken Apple to become the world’s most valuable global brand in the 2014 BrandZTM Top 100 Most Valuable Global Brand ranking, worth $159 billion, an increase of 40% year on year. After three years at the top, Apple slipped to No 2 on the back of a 20% decline in brand value, to […]
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Ferrari Wins Logo Lawsuit

Ferrari has won its lawsuit against the German sales chain Kik, for a case of counterfeiting in Germany. Kik was selling some Formula 1 model toys in its shops. The toys were painted red and featured a logo that could easily be confused with the Scuderia Ferrari logo. The German court ruled that, because in […]
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Lowe to Manage Creative Brand Strategy for Car Maker SEAT

SEAT has awarded Lowe and Partners the bid for management of the advertising and digital account of the brand’s headquarters, as well as eleven countries. The pitch was led by LOLA (Lowe’s Spanish agency located in Madrid) and HUGE (their IPG sister digital agency) working with other Lowe offices across the network. LOLA and HUGE […]
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Volkswagen Ranked as ‘World’s Most Sustainable’ Car Brand

Volkswagen has been listed as the most sustainable automaker in the world’s leading sustainability ranking. Swiss-based RobecoSAM, a sustainability investing specialist, classed the company as the Industry Group Leader in the automobiles and components sector in this year’s review of the Dow Jones Sustainability Indices (DJSI). The review analysed the corporate economic, environmental, and social […]
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Automotive Brand Contest 2013 – Porsche is ‘Brand of the Year’

Porsche has been awarded “Brand of the Year” at the 2013 Automotive Brand Contest during the International Auto Show (IAA) in Frankfurt. The German Design Council acknowledged “in particular the consistent and pathbreaking brand management of Porsche, which, for decades, has been able to put an unmistakeable face on attributes such as longevity, value and […]
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