Aston Martin Works Reveals 60th Anniversary Logo

Aston Martin Works – which marks its diamond jubilee in 2015 – is celebrating 60 years at Newport Pagnell with the commissioning of six limited edition sports cars. Design direction for the Works Anniversary cars came from the Aston Martin Design team, led by chief creative officer Marek Reichman, while the bespoke elements of each […]
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Geneva Motor Show Unveils New Logo Design

The Geneva International Motor Show has created a new logo, said to be the first stage in the development of a new global image. The design was chosen following a competition involving three different communications agencies. Zurich-based corporate communication and branding agency Wirz eventually came out on top by proposing a design that consists of […]
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New ‘Citipark’ Car Park Identity by Thompson Brand Partners

Thompson Brand Partners has completed the rebrand of Citipark, formerly known as Town Centre Car Parks. The company currently has 10 car parks in Leeds, Manchester and London and is planning to add 5 more in the near future, including expansions into Central and North London. The new branding includes a full visual language and […]
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SCT Fleet Solutions Rebrands as ‘Derive Efficiency’

US company SCT Fleet Solutions has announced it has changed its company name to Derive Efficiency. Derive Efficiency customises the software of a fleet vehicle’s powertrain (engine and transmission) in order to operate the vehicle more efficiently and safely. “Our new company name and image reflect the evolution of our corporate fleet offering and our […]
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Detroit Electric Unveils New Logo Design

As the preparations for the introduction of its SP:01 electric sports car gather momentum, global EV manufacturer Detroit Electric has revealed a new brand identity and provided a hint of the final exterior design of the company’s new vehicle. Supporting the launch of its new brand identity, which includes a recharged corporate logo and colour […]
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Ducati Revives Famous ‘Scrambler’ Mark

Ducati relaunched its Scrambler bike at the Intermot motorcycle show in Germany this past week. The Scrambler is a contemporary take on a bike built by Ducati back in the 60s and 70s. The Italian manufacturer is describing it as more than just a bike, saying it is “a whole new world”. “Presenting the new […]
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Pop Artist Burton Morris Redesigns Mustang Logo

Ford has engaged pop artist Burton Morris to redesign the carmaker’s famous Mustang pony logo with a collection commemorating the brand’s worldwide presence. Through the Mustang Unites program, Morris will hand paint and sculpt a series of 10 Mustang pony emblems. Each art piece will be emblazoned with the flag of one of 10 countries […]
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