Stockholm Design Lab Redesigns Volvo’s Logotype

Volvo Cars have just launched the all-new XC90. The SUV marks the beginning of a new chapter in the company’s history, embodying its future design direction and being the first of its cars to carry the new more prominent “ironmark”. Together with the T-shaped “Thor’s Hammer” DRL lights, the ironmark introduces an entirely new face […]
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Aston Martin Revives Lagonda Name

Aston Martin has officially confirmed the return of Lagonda, one of the oldest and most famous names in British luxury car manufacturing. The carmaker has released a rendering for a new super saloon that will see the revival of the Lagonda nameplate in a strictly limited series. The luxury super saloon will be offered exclusively […]
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Maserati Unveils Centennial Logo

Italian luxury car-maker Maserati is currently in the midst of celebrating its centenary. As well as revealing a new brand look and marketing communication campaign inspired by “The Absolute Opposite of Ordinary” concept, the Fiat-owned company has also introduced a special centennial logo. Carrying Maserati’s famous Trident symbol, the logo is more medallion than graphic. […]
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Kawasaki Celebrates Ninja Anniversary with Special Logo

The 2014 season is a particularly important one for the Kawasaki family as it marks the 30th Anniversary of the Ninja model line, which started life back in 1984 with the GPZ900R. To commemorate the historic occasion, the Japanese motorcycle manufacturer has created a special logo design as part of a year-long calendar of celebratory […]
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McLaren to Revive Iconic Logo for P1 Track Edition

Twenty years on from victory at the 24 Hours of Le Mans by the now legendary McLaren F1 GTR, McLaren Automotive has announced it will resurrect the famous name from its history for the track-only edition of the McLaren P1. The limited-run model will go into production when the 375th and final example of the […]
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Royal Enfield Reveals New Brand Logo, Crest and Monogram

Royal Enfield has “changes its stripes” with the unveiling of a new logo design. In addition to the revised logotype, a new monogram aims to build on the famous Royal Enfield wings, while the company’s crest has also been further evolved in order to reflect the “endurance and craftsmanship” of the brand’s motorbikes. The bike […]
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Brandimage Designs New Loyalty Cards for Europcar

European vehicle hire company Europcar is extending its loyalty program by launching a new “Elite VIP” category to reward its most loyal customers. Global branding consultancy Brandimage was engaged to design and develop Europcar’s new territorial codes. To achieve the objective of a more status-oriented expression, the agency created a new graphic range that highlights […]
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