Lippincott Creates New Logo for Autotrader

US-based online car marketplace Autotrader has revealed a new logo and brand identity. The new look has been developed in partnership with design firm Lippincott. “The logo is a dynamic icon that can be interpreted in many different ways: the road ahead, an arrow pointing forward and a subtle ‘AT.’ The design draws inspiration from […]
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Porsche Unveils Logo for Rennsport Reunion V

German carmaker Porsche has revealed the new logo for the Porsche Rennsport Reunion V, which is being held at Mazda Raceway Laguna Seca later on in September of this year. Porsche says this year’s Reunion, the fifth installment of what has become a Porsche tradition in North America, will highlight Porsche at the 24 Hours […]
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Jensen Name Returns with New GT Car

Almost 80 years since the Jensen name appeared on cars, the famous British marque is set to return with the first “officially sanctioned” model in 13 years. Marking the rebirth of the brand, the formation of the Jensen Group is the start of the next chapter in the Jensen story, following the collapse of the […]
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Instinctif Partners Help Rebrand UK LPG Supplier, ‘Autogas’

Drivers looking for an alternative to petrol and diesel are to be tempted back to another well-known fuel source following a major rebranding exercise by liquefied petroleum gas (LPG) supplier Autogas. The new brand identity is to be rolled out across the company’s 215 refuelling sites across the UK, which are said to be used […]
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Jaguar Reveals Name for First-Ever Production SUV

Jaguar has confirmed it will introduce an all-new SUV model to its product line-up, to go on-sale in 2016, named the F-Pace. The name is said to have been chosen in order to build both a visual and performance association with the F-Type sports car and to invoke Jaguar’s famous ‘Grace, Pace, Space’ from the […]
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Bentley Reveals Name of New Luxury SUV

Bentley’s all-new SUV is set to be revealed to the world later this year and a name has been chosen: Bentayga. A company spokesman said, “The natural world, along with the company’s founder, inspired its name. Crowning the Northern Hemisphere, to the north of Bentley’s birthplace in England, is the dramatic beauty of the Taiga, […]
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LCR Honda MotoGP Team Unveils New Logo for 2015 Season

Founded in 1996 by Italian rider Lucio Cecchinello, Team LCR is a motorcycle racing team currently competing in the MotoGP World Championship. For 2015, the team has announced it will be rebranded as CWM LCR Honda, following a new sponsorship deal with Forex trading company CWM FX. Lucio Cecchinello’s team will also expand to a […]
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