Detroit Electric Unveils New Logo Design

As the preparations for the introduction of its SP:01 electric sports car gather momentum, global EV manufacturer Detroit Electric has revealed a new brand identity and provided a hint of the final exterior design of the company’s new vehicle. Supporting the launch of its new brand identity, which includes a recharged corporate logo and colour […]
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Ducati Revives Famous ‘Scrambler’ Mark

Ducati relaunched its Scrambler bike at the Intermot motorcycle show in Germany this past week. The Scrambler is a contemporary take on a bike built by Ducati back in the 60s and 70s. The Italian manufacturer is describing it as more than just a bike, saying it is “a whole new world”. “Presenting the new […]
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Pop Artist Burton Morris Redesigns Mustang Logo

Ford has engaged pop artist Burton Morris to redesign the carmaker’s famous Mustang pony logo with a collection commemorating the brand’s worldwide presence. Through the Mustang Unites program, Morris will hand paint and sculpt a series of 10 Mustang pony emblems. Each art piece will be emblazoned with the flag of one of 10 countries […]
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Stockholm Design Lab Redesigns Volvo’s Logotype

Volvo Cars have just launched the all-new XC90. The SUV marks the beginning of a new chapter in the company’s history, embodying its future design direction and being the first of its cars to carry the new more prominent “ironmark”. Together with the T-shaped “Thor’s Hammer” DRL lights, the ironmark introduces an entirely new face […]
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Aston Martin Revives Lagonda Name

Aston Martin has officially confirmed the return of Lagonda, one of the oldest and most famous names in British luxury car manufacturing. The carmaker has released a rendering for a new super saloon that will see the revival of the Lagonda nameplate in a strictly limited series. The luxury super saloon will be offered exclusively […]
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Maserati Unveils Centennial Logo

Italian luxury car-maker Maserati is currently in the midst of celebrating its centenary. As well as revealing a new brand look and marketing communication campaign inspired by “The Absolute Opposite of Ordinary” concept, the Fiat-owned company has also introduced a special centennial logo. Carrying Maserati’s famous Trident symbol, the logo is more medallion than graphic. […]
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Kawasaki Celebrates Ninja Anniversary with Special Logo

The 2014 season is a particularly important one for the Kawasaki family as it marks the 30th Anniversary of the Ninja model line, which started life back in 1984 with the GPZ900R. To commemorate the historic occasion, the Japanese motorcycle manufacturer has created a special logo design as part of a year-long calendar of celebratory […]
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