APM’s ‘Marketplace’ Launches New Brand Identity

Marketplace, a popular suite of business/economic public radio programs produced and distributed by American Public Media (APM), has unveiled a new brand identity. The new visuals are the result of two years of audience research, one-on-one interviews with Marketplace listeners and direct user experience testing of its website. AMP hired Minneapolis based design firm Little, […]
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Identity Design for Cambridge Proofreading

UK company Cambridge Proofreading provides a proofreading and editing service to students, academicians, and private organisations. The business recently approached Norwich-based graphic designer Simon McWhinnie to revise its existing identity. Simon incorporated a yellow highlighter mark as the principal graphic element in the new design. The yellow accent serves as a visual cue to both […]
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Concept Logo Design for David Chua

Graphic designer Maria Caballer, a graduate of Barcelona’s Escola Massana Centre d’Art, and now based in the Dominican Republic, has come up with this conceptual identity proposal for entrepreneur and business strategist David Chua. As an author and investor, Chua’s official tagline is “Visionary Shokunin”. A simple translation of shokunin is, ‘mastery of a profession’. […]
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Logo for an Employers’ Association: Pacta

Pacta is currently Sweden’s largest employers’ association for municipal-related operations. As well as dealing with human resources, the organisation deliberates on issues such as price levels, wage increases, tax rates and pension entitlements. Stockholm-based digital design agency Söderhavet was approached by Pacta when the latter sought to develop and implement a new integrated digital strategy. The […]
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Corporate Identity: The Vipline Group

Slava Kostrikin is a graphic designer and brand specialist from the city of Barnaul in Siberian Russia. This minimalist identity design was completed for the Vipline Group, a corporate conglomerate with a wide variety of business interests encompassing manufacturing, food and real estate. In addition to conceiving regular identity material such as the business’s stationery, […]
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Corporate Identity: Wienvest

Headquartered in Helsingborg in Sweden, Wienvest is an investment company whose main business focus is on the micro-economy of the Öresund Region. Kollor Design Agency, formed by Erik Tencer and Håkan Persson, and also rooted in Helsingborg city, was enlisted to design Wienvest’s logo as well as printed identity material. The design studio utilised a minimalist […]
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Middle East Banking: Al Mal Capital

Al Mal Capital is a Middle East investment consultancy firm, licensed and regulated by the Central Bank of the United Arab Emirates and headquartered in Dubai. The business moniker is a derivative of the Arabic term “Bayt al-Māl”, which literally translates to “House of Money” or “House of Wealth”. The latter was a key financial […]
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