Lexmark Launches New Brand and Logo

Technology company Lexmark has revealed a new corporate brand and logo. Having originally been spun out of tech giant IBM, the US company started life as a printer manufacturer back in 1991. Lexmark says its rebranding represents its transition to a business “well beyond its hardware heritage”. “The new Lexmark logo evokes the clarity, value […]
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Identica Redesigns Household Appliance Brand Rohaus

London-based brand strategy agency Identica has rebranded Dutch household appliance brand Rohaus. Following a recent redesign of its range of electrical appliances, Rohaus approached Identica with a brief to help reposition the company as a “premium” brand. Rohaus is aiming to target the high end of the European home-wares market, especially in new entry points such […]
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Neelkeen Designs Future of Chinese Brand ‘Mi’

Xiaomi is currently the world’s third largest manufacturer of smartphones. However, despite its exponential growth in recent years in the Asian market, it has yet to achieve the status of a “global company”. Thinking of the internationalisation of Xiaomi, Brazilian creative agency Neelkeen has come up with a conceptual rebranding proposal for the Mi brand, […]
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Electrolux Reveals New Logo and Visual Identity

Electrolux has unveiled a new visual identity for the company brand that includes a refreshed logotype as well as new imagery and colours. “Electrolux is on a journey to become a world-class consumer marketing company, with a clear focus on consumer driven innovation and strong brands. A key ingredient of this is to create an […]
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SomeOne Creates Identity for Mobile Banking Brand, ‘Zapp’

SomeOne has created the brand and visual identity for Zapp – a new mobile payment system owned and developed by payments company VocaLink. Zapp enables people to make real-time payments using their mobile phones without having to share account information with third parties, which is said to make it more secure. “The brand world centres […]
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Lippincott Unveils Identity for Technology Company, ‘Eteris’

Global branding firm Lippincott has partnered with chipmakers Applied Materials and Tokyo Electron to develop the new name and brand identity of Eteris – the name of the new entity that will be formed upon completion of the companies’ proposed merger. Working in both Santa Clara and Tokyo, Lippincott helped position the new company as […]
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Samsung OLED TV Logo Wins iF Design Award

Samsung’s OLED TV logo design has been recognised with a 2013 iF communication design award. Created by the electronics giant’s own in-house design team of Min-sung Kim and Tae-gyu Kim, the design is based around the concept of showing light as being full of life and vitality, reflecting the characteristics of OLED (Organic Light Emitting […]
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