Xiaomi is currently the world’s third largest manufacturer of smartphones. However, despite its exponential growth in recent years in the Asian market, it has yet to achieve the status of a “global company”. Thinking of the internationalisation of Xiaomi, Brazilian creative agency Neelkeen has come up with a conceptual rebranding proposal for the Mi brand, […]
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Electrolux has unveiled a new visual identity for the company brand that includes a refreshed logotype as well as new imagery and colours. “Electrolux is on a journey to become a world-class consumer marketing company, with a clear focus on consumer driven innovation and strong brands. A key ingredient of this is to create an […]
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SomeOne has created the brand and visual identity for Zapp – a new mobile payment system owned and developed by payments company VocaLink. Zapp enables people to make real-time payments using their mobile phones without having to share account information with third parties, which is said to make it more secure. “The brand world centres […]
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Global branding firm Lippincott has partnered with chipmakers Applied Materials and Tokyo Electron to develop the new name and brand identity of Eteris – the name of the new entity that will be formed upon completion of the companies’ proposed merger. Working in both Santa Clara and Tokyo, Lippincott helped position the new company as […]
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Samsung’s OLED TV logo design has been recognised with a 2013 iF communication design award. Created by the electronics giant’s own in-house design team of Min-sung Kim and Tae-gyu Kim, the design is based around the concept of showing light as being full of life and vitality, reflecting the characteristics of OLED (Organic Light Emitting […]
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Philips has revealed its new brand positioning, which includes the new tag line “innovation and you”. Accompanying the new brand line is the revised design of its well-known shield. The visual symbol, with its stars and waves, was first defined and registered for trademark in the Netherlands back in 1934. The stars represented the role […]
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Lowdi is a wireless speaker that connects to any device equipped with Bluetooth, thus enabling people to listen to music wherever they go. The product design is the result of a collaboration between French digital products supplier Linkeet and Dutch creative agency Momkai – the latter serving as creative partner on the project, creating the design, […]
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