Elmwood Rebrands UK Tech Brand, Bush

Elmwood Rebrands UK Tech Brand, Bush

Global brand design consultancy Elmwood has completed a brand re-design for one of the UK’s longest established household technology brands, Bush.

The agency says the challenge was to develop a personality and point-of-view for the 1932-established London audio manufacturer, whose brand profile was being described by some consumers as ‘dated’.

The logotype has therefore been modernised and modified to highlight ‘us’, which the designers say is in keeping with the idea of an in-home experience that brings people together.

The extensive Bush product range, which is available only at Argos retail stores, was a further challenge facing the Elmwood team, who say they needed to make the product more “gift-able”.

The final brand identity incorporates all touch points from logos to catalogue page design and packaging as well as being built into the product software itself.

“In their work with Bush, Elmwood have refreshed our brand story and visual identity in a way that’s relevant to the modern world, but that stays respectful to our brand heritage and the needs of our customers who we’re confident will love the new look and feel,” said senior brand manager at Bush, Alastair Chalmers.