Winkreative Brands ‘UP Express’ Rail Service

In the run-up to the July Pan Am and ParaPan Am Games, Toronto is launching a new infrastructure project by regional transportation authority Metrolinx. Winkreative, the international branding agency led by Tyler Brûlé, was retained to create the look for the Union Pearson (UP) Express, a dedicated rail service that links Canada’s two busiest transport […]
[READ MORE]

Prophet Launches New Brand Identity for Ardent

Ardent, the new company created from the recent merger of salvage specialists, Svitzer Salvage and Titan Salvage, has launched a new global corporate identity. Created by design consultancy Prophet the new brand identity includes the name, positioning, brand logo, and full visual and verbal identity. The identity will be used across a range of items […]
[READ MORE]

StartJG Rebrands Russian Airline ‘Transaero’

Transaero, said to be Russia’s largest independent airline, has unveiled a new brand identity that the company says defines it vision to become one of the world’s best airline brands. Having recently been voted Skytrax’s ‘World’s most improved airline’ in 2013 and with a new fleet entering service, Transaero felt the time was right to […]
[READ MORE]

Pentagram Designs New Identity for Bike New York

In time for the cycling season, Pentagram’s Emily Oberman and her team have rolled out a new identity for Bike New York. Along with the identity, the update includes a redesign of the Bike New York website, cycling guides and other collateral, and looks ahead to the organisation’s biggest events, the TD Five Boro Bike […]
[READ MORE]

Lippincott Creates New Identity for Parcel Group, DPD

The London office of global branding agency Lippincott has worked to rebrand Geopost, one of the largest parcel delivery services in Europe. Lippincott helped with the brand architecture, renamed the holding company to DPDgroup and refreshed the logo. “We created the ‘red cube’, a symbol to serve as the visual connection between the businesses,” explain […]
[READ MORE]

The Aviary Design Studio Gives Wings to ‘Skyhorse Aviation’

Skyhorse Aviation is a South African based helicopter provider with a fleet consisting of eight, new generation AS350 series helicopters. Operating out of Wonderboom Airport near Pretoria, the company specialises in providing helicopter support and charter throughout the African continent. Its helicopters are seen as ‘workhorses’ of the skies. The aviation company turned to Nick […]
[READ MORE]

Instinctif Partners Help Rebrand UK LPG Supplier, ‘Autogas’

Drivers looking for an alternative to petrol and diesel are to be tempted back to another well-known fuel source following a major rebranding exercise by liquefied petroleum gas (LPG) supplier Autogas. The new brand identity is to be rolled out across the company’s 215 refuelling sites across the UK, which are said to be used […]
[READ MORE]