Construct Unveils Identity for Furniture Brand, ‘YOO Home’

YOO Home is a new retail interiors collection from YOO, a leading global residential and hotel design company founded 15 years ago by entrepreneur John Hitchcox and industrial designer Philippe Starck. Represented by an identity by brand consultancy Construct, YOO Home marks the latest development for the YOO brand and comprises four collections curated by the […]
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Identity Design for Terence Woodgate Lighting

Lighting brand Terence Woodgate launched in 2014. Founded by industrial designer Terence Woodgate, the company designs and manufactures lighting collections that aim to fully optimise the benefits of LED technology. London-based design studio Charlie Smith Design was responsible for creating the lighting company’s identity system. The minimalist design is lead by the typography, which utilises […]
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Pearlfisher Creates New Branding for Apartment Therapy

Pearlfisher New York has helped Apartment Therapy unite their brands with a new brand architecture and identity system. A popular online interior design blog, Apartment Therapy provides visitors with inspiration on all matters of the home. In the same vein, its sister blog, The Kitchn, is a hub for all those seeking ideas in the […]
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Springetts Designs New Brand for AkzoNobel

AkzoNobel is relaunching its Glidden trade paint brand as Armstead with a new identity and packaging by Springetts Brand Design Consultants. The new brand name was the result of internal naming sessions at Springetts and collaboration with the client. The brief was to relaunch the brand as a paint brand for the future, a modern […]
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Branding for Furniture Store, ‘Chairish’

Chairish is an online store targeting design aficionados who want to buy and sell previously owned furniture and decor to one another. Global design agency Mucho created a logo and identity system for Chairish that can be used online, across a variety of printed collateral, and as a graphic system throughout the company’s office interior. Rob […]
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BLACK+DECKER Launches New Brand Identity

BLACK+DECKER has introduced a new global brand identity for its consumer branded power tools, outdoor power equipment, and home products. The new identity aims to modernise one of the most recognisable brands in the world. Global brand strategy and design consultancy Lippincott was brought in to help create a design that would encapsulate and distill […]
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Identity Design for Concrete Product Specialist, ‘Cemento’

London-based graphic design studio Design by St has created this Brutalist-inspired identity for Cemento, a UK distributor of Italian-made concrete products. Aimed at designers and specifiers, Cemento’s key product is a patent-pending concrete veneer that has been developed primarily for use as wall panelling and furniture surfacing. According to Design by St, the identity’s visual […]
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