Las Vegas Reveals New City Logo

For the first time since 1979, the city of Las Vegas has a new logo. The new mark was officially unveiled last week at a Las Vegas City Council meeting. It will be used throughout the city on all new signage, workwear, vehicles, online and digital media as well as in all collateral and promotional materials. […]
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After Hours Gives ‘The Treasury of Candles’ a Luxury Look

Design agency After Hours has created the logo and branding for New Zealand-based candlemaker, The Treasury of Candles. “Built around the core insight that candles make any moment more special and memorable – whether it’s a dinner party or just a relaxing bath, the brand idea is rooted in the concept of ‘Moments to Treasure’,” […]
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WIC Gets New Logo and Identity by Sullivan

The National WIC Association has unveiled a refreshed visual identity as part of a new ad campaign, designed and strategised by brand engagement firm Sullivan. WIC is claimed to be the US’ most successful and cost-effective public health nutrition program, providing over 8 million mothers and their young children with food, nutrition education and community support. The relationship began earlier […]
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Industry Creates Identity for New Maritime Brand Gas4Sea

Global brand consultancy Industry has developed a brand positioning and identity for Gas4Sea. ENGIE, Mitsubishi Corporation and NYK Line have launched Gas4Sea as the single voice to the market for their joint global marketing approach of liquefied natural gas (LNG) as a maritime fuel via ship-to-ship transfer. “In its first foray into the maritime sector, […]
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Studio Blackburn Creates Brand Identity for OPC Distribution

Creative agency Studio Blackburn has designed a brand identity for luxury cycling company, OPC Distribution. OPC Distribution is the brainchild of Matt Prior and Simon Chappell who say they want to be the foremost British distributor of luxury grade products for the discerning cyclist. Simon and Matt therefore tasked Studio Blackburn to create a brand […]
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Pentagram Creates New Identity for BookHampton Bookshop

New Yorkers on holiday in the Hamptons are said to often source their summer reading—and books for all year round—at independent bookstore BookHampton in the village of East Hampton on Long Island’s East End. Somewhat of a local landmark, which was originally established in 1971, the bookshop reopened this summer with a new owner, Carolyn […]
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Siegel+Gale to Rebrand Auckland Castle

Auckland Castle Trust has today announced the appointment of Siegel+Gale and AMV BBDO to develop the brand identity and communications for Auckland Castle, one of Northern England’s most important historic buildings. Selected after a competitive pitch, the agencies will work together to breathe new life into the branding and communications for the 900-year-old historic home […]
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