Bentley’s ‘Gigapixel’ Image Identifies Logo from 700 Metres Out

Bentley has today unveiled a so-called ‘gigapixel’ photograph, featuring the new Mulsanne Extended Wheelbase crossing San Francisco’s famous Golden Gate bridge. The image, which is said to have been created using technology originally developed by NASA to enable Mars rovers to take exploratory panoramic photographs, enables a viewer to zoom in from 700 metres out all the way into […]
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New Logo and Branding for British Steel by Ruddocks

Lincoln-based design agency Ruddocks has created the new logo and branding system for British Steel. The new logo, which is set in “molten orange” and combines the letters B and S, was officially unveiled last week during a flag raising ceremony at the company’s main steel production site in Scunthorpe. Last Wednesday also marked the […]
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Pentagram Brands Leafs By Snoop Dogg

Pentagram’s Emily Oberman and team have designed the brand identity and packaging for a line of marijuana-based products from hip-hop star Snoop Dogg. Called Leafs By Snoop, the range includes both flower and edibles (so called “Dogg Treats”) such as chocolate bars, chews, drops and gummies. Pentagram says Snoop and his team wanted to establish […]
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Lippincott Creates New Saudi Mobile Brand ‘Jawwy’

Global design consultancies Lippincott and Frog have co-created Jawwy, a new mobile service from the Saudi Telecommunications Company, the state telco in Saudi Arabia and the largest such company in the Middle East. Lippincott were involved in everything from brand strategy, logo and packaging. Jawwy, which is Saudi colloquial for “my way”, has been developed […]
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Utah Jazz Unveil New Logo Design

American basketball team the Utah Jazz have revealed a refreshed brand identity for the 2016-17 season with the introduction of uniform modifications, a new court design at Vivint Smart Home Arena, and the selection of the Jazz wordmark logo as the primary logo. The look harkens back to a team that was born as the […]
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Burger Chain Johnny Rockets Unveils New Logo and Branding

Johnny Rockets global restaurant chain is marking its 30th anniversary year with the debut of a brand refresh dubbed “Johnny Rockets 2.0”. The brand has previously been known for its 50s diner look complete with jukeboxes, dancing servers dressed in the decade’s familiar soda fountain uniforms and its original burgers and shakes. However, the brand refresh […]
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Siegel+Gale Rebrands Bahrain Petroleum Company, ‘Bapco’

Global brand strategy, design and experience firm Siegel+Gale has revealed the completion of a refreshed brand platform and visual identity for Bahrain Petroleum Company, Bapco, which is said to be the regional oil and gas leader. Siegel+Gale says it was tasked with redefining the Bapco brand story to highlight the company’s contribution to the national […]
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