New Logo Unveiled for the US Open Tennis Championships

The United States Tennis Association (USTA) has unveiled an all-new logo design for the US Open, as the Grand Slam tournament marks its 50th anniversary. Created by graphic design firm Chermayeff & Geismar & Haviv, the refreshed logo is being described as “a streamlined and modernised version of the tournament’s iconic flaming ball logo,” which […]
[READ MORE]

Logo Design Revealed for 2018 NHL Draft

The National Hockey League (NHL) and Dallas Stars have unveiled the official 2018 NHL Draft logo as the team prepares to host the event at American Airlines Center on June 22-23. The 2018 event will mark the first time the Stars and the City of Dallas will host the NHL Draft, which is held once every […]
[READ MORE]

U.S. College Football 150th Anniversary Logo Unveiled

The National Collegiate Athletic Association (NCAA) has revealed a special logo design to mark the 150th anniversary of college football in the USA. “We are excited to announce the next steps for the 150th Anniversary in 2019,” said Kevin Weiberg, the man in charge of the official ‘College Football 150th Anniversary’ campaign. “We are proud […]
[READ MORE]

UFC Unveils 25th Anniversary Logo

The UFC has revealed a special 25th anniversary logo that will be used throughout 2018 to mark the mixed martial arts brand’s historic milestone. The logo, designed in conjunction with advertising agency Droga5, combines silver numerals with the UFC’s “Octagon” – a word and symbol that has become synonymous with the famous MMA promotion, and […]
[READ MORE]

World Chess Championships Unveil ‘Sexy’ Logo Design

The organisers of the 2018 World Chess Championship have revealed the logo for next year’s event. Created by Moscow-based Shuka Design, the mark features two abstract chequered bodies twisted together around a 6×6 chess board. World Chess, the commercial wing of the World Chess Federation, says the logo is designed to be intentionally “sexy” as well […]
[READ MORE]

Beijing 2022 Unveils Official Logos

The logos for the Beijing 2022 Olympic and Paralympic Winter Games have been revealed at a special ceremony held at the National Aquatic Centre in China’s capital city. Named “Winter Dream”, the design for the 2022 Beijing Winter Olympics emblem is said to have been inspired by 冬, the Chinese character for “winter”. The upper […]
[READ MORE]

NBA Reveals New eSports Logo

The NBA and 2K Games have together revealed their new 2K League logo. The unveiling comes almost eleven months after the creation of the first eSports league to be run by a North American professional sports league. A basketball was selected as the centrepiece of the design as it represents the “common thread between all […]
[READ MORE]