Clarkson University Unveils New Mascot and Athletics Logos

Clarkson University and its Department of Athletics & Recreation has officially unveiled a refreshed visual identity for its Golden Knight mascot and athletic programs. The rebrand is said to be the outcome of “extensive engagement” with students and sports teams, and includes a distinct logo, new wordmark, and bespoke font style. “Proud, respected, strong, fierce, […]
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London Knights Reveal New Logo Design

As the London Knights prepare to begin the 2019-2020 season, the Canadian junior ice hockey franchise has unveiled a new logo design. The latter will now become the 10th in the team’s history, including the change from the London Nationals to the London Knights all the way back in the 1968-1969 season. The Ontario club […]
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Welsh Football Gets New Logo and Identity

The Football Association of Wales has unveiled an all-new logo and identity as part of a major brand refresh. Compared to the old design that dates back to 2010, the new logo is more clean and minimal, with the dragon – the most iconic of Welsh emblems – taking centre stage. “The FAW supports all […]
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Birmingham 2022 Commonwealth Games Logo Unveiled

The Birmingham 2022 Commonwealth Games has unveiled its new logo and brand identity. Creating a ‘B’ shape design the logo has reportedly been formed by “visually connecting communities from ten key locations across the region”, many of which will be hosting sporting events during the Games that are set to take place between 27 July […]
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Football NSW Unveils New Logo and Brand

Football NSW, the governing body for football in the Australian state of New South Wales, has revealed a new logo and brand, in order “to promote the whole of football in NSW”. The overarching brand strategy and design was developed in partnership with Hulsbosch Design, the official branding agency for Football Federation Australia (FFA). The […]
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Western United FC Reveal Logo and Kit

Western United FC have revealed their logo and kit design ahead of the club’s debut season in Australia’s premier football league, known as the Hyundai A-League. The club says it consulted with fans “for several months” before eventually selecting a design that adopts the letter ‘W’ as the central design element. “We have listened to […]
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Connacht Rugby Unveils Refreshed Logo and Kit Design

Irish rugby team Connacht has revealed a new logo design as part of a brand refresh. The redesigned logo was officially unveiled during the launch of the 2019/20 Connacht home kit, which also features branding for Australian sportswear label BLK Sport (the kit’s manufacturer) and Irish sports store chain Elverys. “The new logo strongly reflects […]
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