Logo Design for French Football Club, ‘Vypers de Béziers’

Les Vypers de Béziers are a French American football team based in Béziers, a town in Languedoc in southern France. Established just three years ago in 2010, the club plays its football in the third tier division of the official Fédération Française de Football Américain (FFFA). Currently undergoing a period of renewed professionalisation, the sports […]
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Concept Rebrand for Real Madrid Football Club

Illustrious La Liga club Real Madrid has certainly grabbed the headlines this summer. First there was the departure of of Jose Mourinho; then there was the question of whether-or-not star player Christiano Ronaldo would still be at the club come the start of this season; and, lastly, there was the record £85 million acquisition of […]
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Scottish Football Gets Rebranded

Following a pitch invitation from the then Scottish Premier League (SPL), Glasgow-based agency Material_Works has successfully completed the brand identity for the merger of the SPL and the Scottish Football League (SFL) – the new Scottish Professional Football League (SPFL). The new leagues, along with and their identities, were launched at Hampden Park by SPFL […]
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Concept Logo for NBA Player Kevin Love

Kevin Love is an American professional basketball player who currently plays for the Minnesota Timberwolves in the NBA. Industrial designer Austin Jermacans, from the city of Philadelphia, has conceived this branding proposal for the famous two-time All-Star. The project consists of a primary and secondary logo combined with complementing patterns. Austin has additionally conceptualised ways […]
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Concept Logo: Minnesota Vikings Rebrand

The Minnesota Vikings are a professional American football team from Minneapolis in the U.S. state of Minnesota. California-based design agency Soulcake performed a three day “brand botox” for the Vikings with the objective of adding a more aggressive energy to the NFL team’s mascot. Penned under the direction of designer and agency co-founder Dane Storrusten […]
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CVNDSH: Mark Cavendish Identity Design

British cyclist Mark Cavendish has this week launched CVNDSH, his own personal brand that will see him collaborating with high profile sponsors such as Oakley and Nike in the near future. Nicknamed “The Manx Missile”, Cavendish achieved celebrity sports status in 2011 by first winning the Tour de France Green Jersey and then later on […]
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Concept Logo and Packaging Design: ‘Nike Naturals’

Chris Dawson is a graphic design student from New Zealand. This Nike project represents a conceptual design study that Chris completed as part of his Bachelor of Visual Arts degree at the University of Auckland. The academic exercise included drawing up and fabricating an array of collateral material for a new range of Nike eco […]
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