Logo and Identity Design for Boxing Champion, Andre Ward

Andre Ward is an American professional boxer and the current WBA and The Ring super middleweight champion. Ward was a gold medalist at the 2004 Summer Olympics. He won his first world championship in 2009. Nike’s Jordan Brand subsidiary engaged Los Angeles-based graphic design and communications agency Hype Type to design the logo for the […]
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Centennial Cup America Logo Unveiled

The Confederation of North, Central America and Caribbean Association Football (CONCACAF) and the South American Football Confederation (CONMEBOL) have unveiled the logo for the Centennial Cup America, to be played in the United States in the summer of 2016. The Centennial Cup America will mark the first time the South American championship has been played […]
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Florida State University Reveals New Logo, Uniform Designs

Nearly two years ago, Florida State University approached Nike for assistance to reevaluate the marks of its various athletics programs. FSU says its first directive was to create a more consistent usage of its primary colour, garnet, within its uniforms, sideline gear, coaching gear and also fan apparel. FSU expressed the desire to return to […]
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Aesop Create Identity for Andy Murray’s Mgt. Company

Branding and storytelling agency Aesop has created an identity for Andy Murray’s new management company – 77 – which was formed following Andy’s historic Wimbledon win last year. Aesop Agency was appointed by Murray in 2013 following an 8-way competitive pitch. ‘77’ is a number imbued with significance for Murray: it was 77 years since […]
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New England World Cup Kit Gets Neville Brody Typeface

England and Nike have unveiled new home and away kits for 2014, revealing designs that they say focus on English football history and culture. Nike has also collaborated with English typographer Neville Brody to create a new font for the names and numbers on the back of the jersey. “It has been an extraordinary honour […]
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Tampa Bay Buccaneers Unveil New Logo

American NFL team the Tampa Bay Buccaneers have unveiled a new-look logo and uniform design. It’s the first update of Tampa Bay’s look since the red-and-pewter uniforms replaced the original orange-and-white combination 17 years ago. The new logo still features the team’s traditional windswept red battle flag, while sporting a more tougher-looking skull positioned over […]
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New York City FC Asks Fans to Choose Logo Design

New York City FC, which is owned by Manchester City Football Club and the New York Yankees, is asking its fans to choose the Club’s official team badge as the Club counts down to its inaugural season which kicks off in March 2015. Fans will have the opportunity to vote on their preferred badge from […]
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