Florida State University Reveals New Logo, Uniform Designs

Nearly two years ago, Florida State University approached Nike for assistance to reevaluate the marks of its various athletics programs. FSU says its first directive was to create a more consistent usage of its primary colour, garnet, within its uniforms, sideline gear, coaching gear and also fan apparel. FSU expressed the desire to return to […]
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Aesop Create Identity for Andy Murray’s Mgt. Company

Branding and storytelling agency Aesop has created an identity for Andy Murray’s new management company – 77 – which was formed following Andy’s historic Wimbledon win last year. Aesop Agency was appointed by Murray in 2013 following an 8-way competitive pitch. ‘77’ is a number imbued with significance for Murray: it was 77 years since […]
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New England World Cup Kit Gets Neville Brody Typeface

England and Nike have unveiled new home and away kits for 2014, revealing designs that they say focus on English football history and culture. Nike has also collaborated with English typographer Neville Brody to create a new font for the names and numbers on the back of the jersey. “It has been an extraordinary honour […]
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Tampa Bay Buccaneers Unveil New Logo

American NFL team the Tampa Bay Buccaneers have unveiled a new-look logo and uniform design. It’s the first update of Tampa Bay’s look since the red-and-pewter uniforms replaced the original orange-and-white combination 17 years ago. The new logo still features the team’s traditional windswept red battle flag, while sporting a more tougher-looking skull positioned over […]
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New York City FC Asks Fans to Choose Logo Design

New York City FC, which is owned by Manchester City Football Club and the New York Yankees, is asking its fans to choose the Club’s official team badge as the Club counts down to its inaugural season which kicks off in March 2015. Fans will have the opportunity to vote on their preferred badge from […]
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Peugeot Launches #KickItToBrazil Brand Campaign

French car maker Peugeot has launched a one off brand campaign which aims to follow the journey of a football across five continents. The football will be the link between its followers and Peugeot, and the #KickItToBrazil brand will invite the fans to choose what happens next or to come and meet the “Kick it […]
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Reebok Unveils New ‘Delta’ Logo

Reebok has revealed its new brand mark – the Reebok Delta symbol. The branding change coincides with Reebok’s singular focus on fitness. The new Delta symbol is designed to represent the positive and transformative change that fitness can have on a person’s life. The Reebok Delta has three distinct parts each representing the changes – […]
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