adidas introduced a special-edition cleat to the market called the Trophy Edition crazyquick back in 2012. The bronze colourway was created specifically for American footballer Robert Griffin III’s first ever Monday Night Football game and integrated SPOTLIGHT technology. Whenever a photo with flash is taken of the shoe, the message “Unbelievably Believable”—written in Griffin’s handwriting—is […]
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North America’s United Soccer League has announced it is changing its name. As of now, USL PRO will compete simply as the USL. USL presently functions as the third soccer division in the US, coming behind Major League Soccer and the North American Soccer League in the hierarchy. The new USL mark is the key […]
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Aesop has created an identity for Andy Murray, which is being launched this week at the Australian Open 2015. The launch of the identity coincides with the announcement of the tennis star’s new apparel sponsor Under Armour. The identity is initially set to be featured on his on-court bag and training t-shirts at the Australian […]
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Euroleague Basketball has revealed the new logo for the 2015 Turkish Airlines Euroleague Final Four, which is set to take place in Madrid at the Barclaycard Center from May 15 to 17. A basketball net, the ultimate target for all players, is the protagonist for this season’s logo. The Comunidad de Madrid has also been […]
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World Rugby has officially launched with the unveiling of its brand identity, designed by London based agency FutureBrand. “The new brand aims to deliver the federation’s mission to build a stronger connection with fans, players and commercial partners, and ultimately engage with new audiences worldwide. At the heart of the brand is a distinctive positioning, […]
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Global brand and design consultancy Elmwood has created a new identity for Women in Sport, as part of the charity’s recent high profile re-brand from the Women’s Sport and Fitness Foundation (WSFF). With over 30 years experience campaigning against inequality in sport, the newly re-branded Women in Sport says its aim is to transform sport […]
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FIFA this week has unveiled the brand identity for the 2018 World Cup™, which is to be held in Russia. This key visual asset of the first FIFA World Cup™ to be held on Russian soil was unveiled with the assistance of the International Space Station crew, and complemented by a light projection on the […]
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