Michigan Tech Reveals New Logo at Launch of Rebranding

After more than 130 years, Michigan Technological University has rolled out its first cohesive, University-wide brand. A task force representing faculty, administrators, alumni and students conducted research before settling on the new logo, which was designed over an 18 month period. “The Husky statue has become the centre of campus, a gathering place and a symbol of Michigan Tech. Alumni […]
[READ MORE]

The Clearing Creates New Visual Identity for Ascot

The Clearing has designed the new visual and verbal identity for Ascot, the famous British racecourse and home of Royal Ascot. While attracting some of the world’s finest horses and jockeys, Ascot was nevertheless struggling to make further inroads into the consumer leisure market. Royal Ascot, the racecourse’s flagship summer occasion, was overshadowing its regular race meetings. […]
[READ MORE]

FIFA Unveils 2016 U20 Women’s World Cup Logo Design

The logo and slogan for the FIFA U-20 Women’s World Cup 2016 has been officially revealed. The unveiling coincided with International Women’s Day. The eighth edition of the competition, which will be held from 13 November to 3 December, will take place in Papua New Guinea’s capital, Port Moresby. FIFA says the logo design connects Papua New […]
[READ MORE]

U.S. Soccer Reveals New Logo Design

The U.S. Soccer Federation has unveiled its new logo design. The crest receives the first update since 1995. Key visual elements include stripes and colours drawn straight from the American flag. In addition, the football organisation revealed its official font, 90Minutes, a custom look designed by typeface designer Tal Leming to go with the lettermarks […]
[READ MORE]

Los Angeles 2024 Olympic Bid Logo Revealed

Los Angeles 2024 has unveiled the official logo and slogan for its candidature to bring the Olympic and Paralympic Games back to the United States for the first time in 28 years. “The soaring figure of the logo is a symbol of athletes reaching for their dreams, the original Spanish name for Los Angeles ‘the […]
[READ MORE]

Elmwood Rebrands Boardman Bicycle Range

Global brand design consultancy, Elmwood, has teamed up with Chris Boardman to refresh the Olympian’s range of bicycles and accessories. Boardman, which launched in Halfords on 29 January 2016, offers products aimed at first time riders, commuters, extreme cycling hobbyists and semi–pro riders. In what is considered to be a fierce market, with some serious players competing for […]
[READ MORE]

Paris Unveils its 2024 Olympic Logo Design

Paris 2024 have revealed their official logo for their Olympic and Paralympic Games bid, with the design claimed to be a modern interpretation of the Eiffel Tower. Upon its unveiling, the logo was projected onto one of the Paris’ most famous landmarks, the Arc de Triomphe. “The new visual identity of the Paris 2024 campaign reflects the […]
[READ MORE]