Premier League Reveals New Identity

Premier League Reveals New Identity

The English Premier League has officially revealed its new visual identity, which will be used from Season 2016/17 onwards.

Working in partnership with global agency DesignStudio and Robin Brand Consultants the League has created a refreshed identity that includes a modern take on the lion icon – a symbol that is part of the competition’s heritage – which is claimed to be more flexible in both digital and broadcast formats.

“Our aim was to create an identity that acknowledges everyone who plays a part in one of the most exciting leagues in the world. And with a fresh, new take on the iconic Lion, we’ve created an identity that’s purpose-built for the demands of the modern world. While staying true to the Premier League’s history and heritage,” said DesignStudio founder and CEO, Paul Stafford.

“From next season we will move away from title sponsorship and the competition will be known simply as the Premier League, a decision which provided the opportunity to consider how we wanted to present ourselves as an organisation and competition. We are very pleased with the outcome: a visual identity which is relevant, modern and flexible that will help us celebrate everyone that makes the Premier League,” added Premier League managing director, Richard Masters.