Chicago Fire FC Unveils New Logo Ahead of 2022 Season

American soccer outfit Chicago Fire FC has revealed a new primary logo and visual identity following what it says was a long “fan-focused” project that reportedly saw over 20,000 club fans, supporters, and Chicagoans at large play a role in shaping the new look. Created by football logo specialist Matthew Wolff, the new crest’s core […]
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Inter Milan Unveils New Logo and Identity

Italian football giant Inter Milan has launched its new logo and visual identity, which will be used as of the 2021/22 season. Created by Munich-based graphic design studio Bureau Borsche, the refreshed logo harks back to the Serie A side’s original badge, which was designed by illustrator Giorgio Muggiani, one of the founders of the […]
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All-New UEFA Europa Conference League Logo Unveiled

Following the announcement of the National Arena in Tirana, Albania, as the venue, which will be hosting the first ever UEFA Europa Conference League final in 2022, the competition’s logo has officially been unveiled. It features the tournament’s new trophy, which is placed between two green-coloured semi-circles, echoing the design of the logo of the […]
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Louisville City FC Unveils Redesigned Logo

Louisville City Football Club has officially unveiled its redesigned logo, the outcome of an almost year-long rebrand process. The latter was triggered following a backlash from fans to the original logo that was announced by the club last December. Created by Matthew Wolff Design, the firm behind branding for teams such as Los Angeles FC […]
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The FA Reveals New Emirates FA Cup Logo Design

The FA, English football’s governing body, has revealed a new logo design for the FA Cup, the world’s oldest domestic cup competition. The new look, which is described as being “fresh and premium”, is designed “to celebrate the competition’s rich heritage and tradition” and will roll out across digital, print, physical, and broadcast mediums. Said to […]
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Charlotte FC Reveals Name and Logo Ahead of 2022 MLS Start

Major League Soccer’s 30th franchise has revealed its name, crest, and colours ahead of its official on-field footballing debut in 2022. Created in partnership with New York-based design agency Doubleday & Cartwright, Charlotte Football Club’s new ‘fan-driven’ branding has been nearly 10 months in the making. “In order to get the fans-eye view, we immersed […]
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Louisville City FC Drops New Logo Following Fan Backlash

Louisville City Football Club has dropped its new logo just days days after the design was revealed to the public. Club president Brad Estes said the new logo had “failed” supporters of the two-time USL championship team. “We had the best intentions, but we lost sight of our responsibility to engage you in the process,” […]
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