• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

Bulletproof Designs ICC World Test Championship Identity

By Editor October 15, 2013

Categories: Sports

Brand design agency Bulletproof has created the logo and visual identity system (VIS) for the International Cricket Council’s (ICC) newly launched ICC World Test Championship (ICC WTC), which was unveiled in a launch event in Abu Dhabi on 12th October.

Bulletproof were awarded this project by the ICC following a three-way strategic pitch in late 2011.

The Bulletproof challenge was two-fold. First, define the strategic positioning for the three formats of cricket (Tests, One-Day Internationals and Twenty20), which would enable the ICC to clearly communicate the strengths and differences of the respective formats of the game. Secondly, using the agreed positioning for Test cricket, design a compelling and inspiring brand identity and VIS for the ICC WTC that could live during the qualification period and be amplified for the tournament itself.

Commenting on the work, Bulletproof said: “Working on the ICC WTC was an amazing opportunity to create a truly global sporting icon. It was our intention from the outset to create something with timeless simplicity, and at the same time build an idea that captured the essence of the championship.

“We focused on expressing the four-year journey to qualification through the ‘pathways’. These ‘pathways’ also become indicative of stumps, which dynamically wrap around the globe to represent the seam of a cricket ball, creating a truly sculptural brand logo.

“In addition, the dynamic ‘pathways’ from the VIS are malleable enough to be used across a wide range of touch-points and applications, which makes for a unique and flexible brand identity and VIS.”

Bulletproof adds: “This has been a really exciting project to work on; from positioning the three formats of cricket to the creation of the final ICC WTC brand and visual identity. Our challenge was to create a brand that could adapt globally across all the culturally diverse Test cricketing nations…we believe we have achieved this.

“The brand identity is instantly linked to cricket and communicates the new modern journey Test cricket is taking. It represents the pinnacle of cricketing achievement, emulating the style, passion and legacy of Test cricket and builds a solid foundation for the new tournament.”

ICC Chief Executive David Richardson said: “Bulletproof understood our challenge from the outset and were able to create a strong strategic foundation, which gave impetus to the creative work. The results are visually compelling and very much capture the epic nature of the WTC. We are very proud of the final outcome and look forward to its global implementation.”

ICC-International-Cricket-Council-World-Test-Championship-logo-design-identity-Bulletproof-2

ICC-International-Cricket-Council-World-Test-Championship-logo-design-identity-Bulletproof-3

ICC-International-Cricket-Council-World-Test-Championship-logo-design-identity-Bulletproof-4

ICC-International-Cricket-Council-World-Test-Championship-logo-design-identity-Bulletproof-5

ICC-International-Cricket-Council-World-Test-Championship-logo-design-identity-Bulletproof-6

Tags: Bulletproof, cricket, David Richardson, ICC, ident, identity design, logo design

SEE ALSO:

  • Bulletproof Creates New Branding for Original Source Skin Quench
  • Bulletproof Designs Branding and Packaging for Kraft Dressings
  • Bulletproof Designs New Branding for Amira Rice
  • Bulletproof Creates Identity and Packaging for Trebor Mighties
  • New Identity Design for Cadbury Hot Chocolate by Bulletproof
  • Bulletproof Gives ‘Original Source’ Shower Gel New Identity

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • Bonaventure’s Luxury Lifestyle Product Aura Gets New Name and Logo
  • Payments Processor, Yapstone, Unveils New Logo Design
  • Honda Announces Name and Logo of New SUV Model
  • Cathedral City Launches New Logo and Packaging Designed by BrandOpus
  • Apparel Brand Outway Unveils New Logo and Identity
  • HR Analytics Software ChartHop Reveals New Logo Design
  • Tech Site CNET Rebrands, Unveils New Logo Design
  • Fine Choice Foods Gives ‘SUMM!’ Product Line New Logo
  • Marketing and Print Firm Nahan Unveils New Logo Design

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design leaf logo design logotype luxury M minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.